Andy Basoo Email & Phone Number

Responsibilities: • Stabilize falling sales.• Redesign entire magazine.• Adjust content to appeal to target demographic.• Manage editorial team.• Commission freelance photographers and writers.• Maintain excellent relations with manufacturers such as Mazda, Nissan, Toyota, Honda etc.Achievements:• In under a year, monthly advertising revenue has increased by over 20%.• Numerous respected specialists have retracted their editorial and advertising contributions to our direct rival (Japanese Performance magazine).• Facebook ‘likes’ are increasing by around 1000 per day.• By refocusing content to core performance models, readership has not only stabilised, but is substantially increasing, particularly our digital editions abroad for Apple and Android devices.

Responsibilities:• Re-establish PBMW as a class-leading publication. • Manage editorial team.• Commission freelance photographers and writers.• Refresh cover and layout designs.• Adjust content to appeal to current reader and specialist demands.• Regain reputation for producing informative technically accurate articles.Achievements:• Within 12 months, PBMW had grown in pagination and was outselling the market-leading BMW publication (BMW Car) on a regular basis.• Within 18 months, PBMW’s direct rival (Total BMW) was closed.• Monthly advertising revenue increased by £2000-3000 with BMW UK and independent specialist identifying PBMW’s change in direction and booking in for the first time in years.• Head hunted to overhaul Banzai magazine in a similar way.

Responsibilities:• Second in command.• Help launch a sector-leading magazine.• Determine target demographic and work closely with designers to generate layout, photography and font styles to suit.• Establish house-writing style to appeal to readers.• Build relationships quickly with market specialists with content and advertising in mind.Achievements:• Within 12 months, Retro Cars became the market leading title within its sector. • In less than three years, it was selling more copies than both of our well established Ford titles.• Helped structure social media strategies and launch magazine Facebook page and Twitter feed.