• Dynamic leader of an award-nominated department, utilising technology for optimum team efficiency. • A strategic thinker, driving an innovative approach to adapt to market changes.• Identifying and capitalising on new business opportunities and partnerships. • Applying strong budget and P&L management to enhance partner growth and business profitability. • Utilising data to inform and surpass commercial objectives in a fast-paced, multi-genre environment.

ROLE DUTIES:Digital consultant for rapidly developing record label, Yala! Records. Responsible for building a strong eCRM strategy as a backbone to seven consecutive sold out live events. Creative strategy behind digital advertising, live session roll-out and both physical and digital record releases.PERSONAL ACHEIVEMENTS: • Seven consecutive sold out live events within the first year of business.

ROLE DUTIES:Digital marketing consultant for Fiction Records, Caroline International and it’s repertoire - creating and implementing detailed digital marketing campaigns, ranging from developmental level to mainstream chart success.Responsible for annual budget and timeline management, creative social media planning, eCRM strategy and detailed analysis of consumer behaviour. Includes artist and management liaison to maintain, report and analyse multiple active digital marketing campaigns at any one time.Maintaining a regular rapport with digital, retail and streaming services is an essential part of my day-to-day, as well as keeping a keen eye on developing trends within the streaming space, digital and social media marketing.PERSONAL ACHEIVEMENTS: • #1 selling album for The Maccabees – ‘Marks To Prove It’ (UK)• Top 5 selling album for Kaiser Chiefs – ‘Stay Together’ (UK)• Top 10 selling debut album for The Amazons – ‘The Amazons’ (UK)• Work alongside BRIT Awards winner Tame Impala (Best INTL Artist ’16)• Work alongside Mercury Music Prize nominated Nick Mulvey, Kate Tempest and The Big Moon

ROLE DUTIES:Digital project manager for label, artists and events. Responsible for planning, creating and implementing high-end digital campaigns and releases with the use of innovative media.PERSONAL ACHEIVEMENTS: • Building an understanding of relatively unfamiliar music genres and their demographic in order to form tailored digital strategies.• #1 selling debut digital album (Traxsource) for Nathan Adams – ‘Audio Therapy’, including six Top 5 singles within it’s genre.

ROLE DUTIES:Independent web building and social media strategist for music, movies and creative industry. Clients included: UNKLE, Full Time Hobby, The Leisure Society, Heritage Orchestra, TWIST: The Movie, Hassle Records, Salt. Movie Marketing.PERSONAL ACEIVEMENTS:• Screen International UK Sales Campaign Award (Nom) for social media- based casting call for TWIST: The Movie. Also featured on BBC Breakfast News.

ROLE DUTIES:Assistant digital and project manager for trip-hop artist UNKLE and affiliated record label, Surrender All. PERSONAL ACHEIVEMENTS:• Top 40 selling album for UNKLE – ‘Where Did The Night Fall’ (UK)

compiled and distributed press releases to major rock press on behalf of various alternative artists. Duties also included data capture and physical management of interview/press appointments at live shows and festivals.