Andy Bough Email & Phone Number

Edinburgh, Scotland, United Kingdom

In 2011, I established Cactus Brand Partners as a specialist consultancy and marketing business focused on building brand partnerships in the licensing, merchandise, event retail and sporting goods industries. Clients have included some of the world’s most prestigious sporting events and organisations; Ryder Cup Europe, The European Tour, The Rugby.

Worcester, England, United Kingdom

Following the successful acquisition of several major client partnerships, I moved into a wider group role, coordinating group business development, identifying and securing new major partnerships, negotiating contracts, and onboarding those partnerships into the wider teams.

Edinburgh, Scotland, United Kingdom

Back in early 2019, I began to see that sports rights holders were looking for a new kind of retail and licensing partner. One with a real commitment to partnership and collaboration and who understands the opportunities of revenue creation and brand building. After a year’s hard work, we launched Cube Partnership as part of an expanded Cube International.

In early 2011 I was invited by the Boards of Ryder Cup Europe and the European Tour to undertake a strategic review of all licensing and retail activity for both properties. I was then engaged as a consultant to work with their senior commercial and marketing teams to restructure and expand both organisations’ licensing, merchandise and event retail.

Twickenham, United Kingdom

On returning from Bermuda I was asked by the RFU to assist them in finalising and implementing a new retail programme for England Rugby ahead of the NFL, Aviva Premiership, Old Mutual Wealth Series and Six Nations matches taking place at Twickenham this season.The brief included final negotiation of the new retail services agreement with Fanatics Inc., the.

Bermuda

In August 2016, I was engaged as Head of Licensing and Merchandise for the America’s Cup Event Authority, managing all merchandise activity for the 35th America’s Cup and ORACLE TEAM USA. The key task was preparation and delivery of five event-village retail stores at the 35th America’s Cup in Bermuda, but I also launched America’s Cup’s first dedicated.

I joined PGB in the summer of 2009, taking on a new sales-focused challenge to grow sales of the company's portfolio of market-leading golf brands.I reorganised trading terms and sales programmes, resulting in a more structured sales business and contributing to the strong sales growth of the Calvin Klein Golf brand.I coordinated the establishment of a new.

Lanark; Scotland

I started my career with Glenmuir as UK Sales Manager, and rose to the position of Sales & Marketing Director and then Marketing Director.I was part of a team which completed a successful MBO of the business in 2000. We restructured the company, returned it to profit, and sold the business in 2004.As Marketing Director I was the brand champion and had.

I returned to the UK in 1994 to create and implement sales and marketing strategies for the international development of the Hi-Tec brand in golf.

Based at Hi-Tec's Far East headquarters in Hong Kong, I was responsible for managing the company's distributors and licensees from Japan and Korea down to Australia and New Zealand. I enjoyed the extensive travel and working in different cultures immensely, and I gained valuable experience of production and the design and development process through.

Ba Hons, French

Activities and Societies: UAU 1st 11 hockey champions (indoor and outdoor) 1988/89Distinction in spoken French

Diplome D'Etudes Francaises, French Language And Literature

Activities and Societies: Hockey Club Grenoble Champion de France D3 Beaucoup de ski, un peu de rugbyDiplome d'etudes universitaires.