Andy Brint Email & Phone Number

London, England, United Kingdom

I am Business Owner of CRUK’s Content Transformation Programme, which aims to mature its content and operating model while migrating the content estate to a headless CMS. As part of this role, I am accountable for the vision of the Programme and defining the objectives and key results. This includes ensuring outputs of the programme provide both short- and long-term success, remain aligned to an audience-centric approach, and the business is equipped and set up to maintain the value of transformation.

London, United Kingdom

I oversaw the implementation of a Digital Transformation Project, focusing on usability and accessibility. Additionally, I reported on Google Analytics to senior stakeholders, developed a Search Engine Optimisation plan and used numerous key tools, including Sitemorse and SEMrush, to further enhance experience across the corporate site. One of my biggest successes was to lead, alongside the Head of IT, on a transformation of our online prospectus. The key aim of the project was to increase organic traffic and enhance user experience. Traffic grew by 45% year-on-year. I managed a team of seven, including four Web Editors, the Digital Publications Officer, the Visual Design Officer and Social Media Officer. In addition to my web-related work, I helped organise a new social media strategy which has saw an increase in following and engagement on all platforms.

London, United Kingdom

Throughout this position, I increased the overall year-on-year traffic for the B2B and B2C network for a number of focus sites. With a wide variety of website categories, including Financial Services, Consumer, Healthcare, Energy and Business Technology, I implemented 15 content plans and an overall SEO strategy. I trained and guided editors, senior journalists and graduates to help with story selection, social media output and SEO optimisation. Additionally, I syndicated content via social media and generated Press Releases to further boost traffic and grow the audience. I tracked statistics through Google Analytics and Apple icloud Analytics. Key responsibilities: - Created and implemented 15 content plans for B2B and B2C websites. - Syndicated content through PR, via social media, Hacker News and Reddit. - Used platforms such as Google Trends, Google AdWords, Alexa, Cission and Foresight News. - Created an SEO plan for the network and provided numerous training sessions to various members of staff. - Researched and implemented short and longtail keywords. - Conducted research for different types of content, including evergreen and trending stories. - Provided weekly feedback to journalists on traffic, SEO optimisation and story choice.- Redirected and migrated content. - Put a number of websites on platforms such as Google News, NewsNow, Pocket and Upday.

Brisbane, Australia

London, United Kingdom

This role gave me the opportunity to lead an editorial team, including senior and junior writers as well as freelancers. On a day-to-day basis, I was responsible for the output on the GiveMeSport website; this included overseeing news stories written and coming up with feature ideas and strategies. I was also heavily involved with the branded content side of the business, playing a prominent role in partnership with the likes of Football Manager, WWE 2K17 and DraftKings.Key responsibilities: - Led the editorial team, resulting in around 40 million visits & 13 million unique visits each month.- Supervised all content on GiveMeSport’s Facebook page with 26 million likes.- Generated features, original content and evergreen ideas on a daily basis.- Developed headlines for SEO, NewsNow and Facebook requirements.- Evaluated organic and paid social.- Collaborated with PR companies and external sources for stories.- Hired new members of the team.- Used analytical tools, including Google Analytics, Chartbeat and Facebook insights to measure performance. - Led a number of Branded Content campaigns.

London, United Kingdom

I was tasked with producing engaging content while coming up with headlines and opinions to maximise clicks and hit specific targets. I promoted articles organically to a potential audience of up to 26 million fans on Facebook. Additionally, I produced engaging posts for social media (Twitter, Facebook and Instagram), while I also presented short videos on football and WWE. I attended numerous live events, from the FA Cup final to Premier League and international fixtures. I also had the opportunity to interview the likes of Harry Redknapp, Ric Flair and Olly Murs. Key responsibilities: - Generated 5-8 stories per day – a combination of breaking news, features and viral content. - Produced SEO friendly headlines, as well as creative headlines for NewsNow and social media. - Promoted organic and paid content via social media. - Updated official athlete Facebook pages: Wayne Rooney and Marouane Fellaini. - Produced engagement on Twitter, Facebook and Instagram. - Published article in the GiveMeSport magazine. - Presented short videos on Football, WWE, etc. - Conducted interviews with high profile sports stars. - Attended live events, including football matches and press conferences.

London, United Kingdom

Processing around 30 articles per day, I played a key role in the development of the GiveMeSport academy. Within this role, I engaged with contributors through email and social media, while I recorded statistics using Google Analytics and promoted content via various channels.Key responsibilities: - Sub-editing: I used a CMS to supervise content written by contributors. - Developed articles, including text & headlines.- Creating script/voice-overs for football reports.- Engaged with contributors via email/social media.- Recorded statistics using analytical tools, including Google Analytics.

This work experience opportunity enabled me to actively take part in researching and sales roles while developing an understanding of UX design and user experience.

Handled customer relations using my social skills in order to facilitate the needs of all customers.

Bracknell

Leading sessions, I coached children of all abilities between the ages of 4 and 11. This enabled me to challenge myself and come up with ideas to help progress youngsters and keep them engaged and willing to learn

Trained to work door-to-door fundraising for charities such as Banardos. This gave me the chance to express my personality at the sharp end in order to persuade people to sign up to monthly payments for various charities. This developed my communication skills greatly as I had to respond to many different types of people. In addition, this allowed me to show my resilience and work ethic as I recognised each door knocked on as a new challenge.

Bachelor Of Sport And Enterprise, Sport And The Media, 2:1

Activities and Societies: University Football TeamSport and Media

Education record