Andy Brown Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

• Involved in various Executive Level Projects including:
• Pricing Strategy Development of a future Pricing Strategy based on modern / global-leading methodologies
• Operating Model Analysis Reviewing Operating Models for Direct, Partner and Broker channels to explore simplification and alignment of processes
• Data and Analytics Strategy Review data and analytics function to improve availability of actionable insights in an accurate and timely fashion to all key Business Areas
• Brand Portfolio Strategy Review Brand Positioning, Targeting / Acquisition Strategies for all Brands in the IAG NZ Portfolio (Consumer and Commercial) to reduces overlap and improve future engagement and performance

Auckland, New Zealand

My role at MediaWorks covered the Data and Marketing functions for all TV, Radio and Digital properties. I was also a member of the Group Executive Team responsible for all areas of company strategy. My objectives concentrated on the use of data (market / company / audience) to gain insights to inform effective decisions across Marketing, Content and.

London, United Kingdom

• TrialReach is one of the leading MedTech startups in US / Europe. Working with major Pharmaceutical Companies across the globe they aim to increase participation in clinical trials. Using new search techniques and.
• Developing a clear Brand Strategy (Proposition and values)
• Brand Identity (verbal and visual – iconography etc)
• Audience Acquisition Strategy (a mainly digital strategy – SEO / PPC / bespoke affiliate networks and Social Media activities

London, United Kingdom

• Wonga is a financial services company specialising in short-term loans. My role was to review all acquisition methods (offline and online). The monthly budget was £5-£7m across UK, Canada and South Africa. This included:
• Media Strategy (Planning and buying)
• Campaign executions (creative direction, communication strategy)
• Digital Activity (search / social media etc)
• Development of Management Reporting Systems to fully reflect impact of spend on acquisition / retention

London, United Kingdom

• Luxup is a online members only site providing exclusive products / promotions from luxury fashion brands.
• Brand Strategy – proposition / values / naming (for a Chinese audience)
• Brand Identity (verbal and visual)
• Member Acquisition
• Member Management - analysis of behaviour to increase value / retention etc

• Heavenly is a strategic brand and design company based in London. I was responsible for a team of strategists and designers on international projects involving:
• Brand Strategy
• Brand Identity (verbal and visual)
• Marketing Strategy / Communications Planning (inc. Media planning)
• Business / Marketing AnalysisClients included:
• Sky News Arabia SkyBet

• Branded is a strategic brand consultancy. My role was to work with clients of all sizes in the following areas:
• Brand Strategy (positioning / messaging / identity etc)
• Marketing Strategy
• Communications Planning (inc. Media planning)
• Business / Marketing Analysis

London, United Kingdom

• One of the partners at the7stars media planning and buying agency. Roleincluded the following responsibilities:- Media Planning / Strategy Producing marketing strategies and plans for clients (across all media) tomeet.
• Entertainment (Ministry of Sound, Big Brother Records, Empire Cinemas)
• Finance (Money Debt and Credit, Homeserve)
• Other (Fish4, GE Fabbri Partworks, South West Tourism, Arctic Spas)

London, United Kingdom

• I was headhunted by Peter Wood (the founder of esure and Direct Line and my previous employer) to assist in the start-up of esure in March 2000. From this point the esure group expanded to include the following major.
• Developing, implementing, monitoring and adjusting Pricing strategieso Technical Risk Modelling o Algorithm Development o Price Setting and Portfolio monitoring o Analytics Development o Data Architecture
• Designing Analytics systems to provide insights for controlled, profitable growth
• Co-ownership of product development with the Risk Department
• Analytical support for all areas of the business: Marketing, Telesales, Digital and Claims

London, United Kingdom

• I joined Direct Line to lead the Pricing, Reserving and Analytics Teams across Motor, Home and Contents.
• My role was responsible for: o Pricing (risk-based analysis mainly using GLMs – probability and severity analysis) o Portfolio Management (achieving Corporate targets – GWP, Policy levels, Profits, Claims inflation) o.