Andy C. Heng Email & Phone Number

China

CHINA WUYI. Invited by the chairman of CHINA WUYI (www.chinawuyi.com.cn) to participate as a key-coordinator (Vice President - Business Development) involving multinational state-owned mega infrastructure development projects under the Chinese government's "One-Belt-One-Road" Initiative - focusing in Middle East, Russia and South East Asia - covering total project financing & management in airport construction, eco-island and resorts, bio-mass power generation plant, pulp & paper, chemical production plants and commercial buildings & township developments.

Australia

Assisted in developing a new market in aviation targeting at luxury & VIP travel services along with luxury private jets chartering in APAC under the name of ADAGOLD LUXE. Delivered high-quality support, marketing and business consultation and outlook projection for board members.

Germany

2003 - DIEFFENBACHER GERMANY (www. Dieffenbacher.com). Invited by the Chairman and President of the founding family to take over the responsibility of market expansion & business development of the group into Asia Pacific region. Established the first DIEFFENBACHER ASIA PACIFIC office in Singapore and Malaysia in 2003 with comprehensive Engineering Support Center and Spare Part and Warehousing Distribution center.

Singapore

Responsible for overall market expansion & business development for DIEFFENBACHER GERMANY in Asia Pacific Region 2002~20172002: DIEFFENBACHER ASIA PACIFIC Singapore.2003: Established DIEFFENBACHER ASIA PACIFIC Malaysia as regional Engineering, Service & Part Center.2015: Established DSS Engineering Pte Ltd Singapore for Engineering Part & Components distribution by implementing supply-chain management by collaborating with Bosch and Siemens Singapore. Successfully positioned DIEFFENBACHER as market leader in Asia Pacific with average annual turnovers of US$600 million (2015~). Several interviews on cover page and exclusive column in leading industrial publications including Asia Timber, Wood Based Panel International and Panel Industry.

Singapore

General management and market development of plywood and timber related products. Responsible for developing and diversifying value-added wood based products into USA and Europe markets.

Singapore

Specialized in various turn-key biomass power generation plants with technologies from Germany and USA. Developed Impactful and strategic partnerships to drive business development throughout Asia.

Malaysia

Kiara Kristal Sdn. Bhd (affiliated investment under Harrison Holdings (Malaysia), Tai Kuang Hang Co., Pte. Ltd (Singapore) & Bumi Raya Group (Indonesia).Key coordinator and top management to initiate various turn-key manufacturing investments from feasibility study, preliminary planning, project financing, business licensing, marketing management & development, brand management, sales placement, PR and vendor relationship development. One of the most modern production facilities of HPL and market leader in Asia.Member of Board of Directors. As Managing Director with total 250 employees. Achieved successful market penetration as market leader in South East Asia within 2 years of completion of the investment.

Singapore

Tai Kuang Hang Co.Pte.Ltd [Bumi Raya Group] - a multinational conglomerate and one of the largest groups in Indonesia with wide range of business diversifications and manufacturing facilities from banking, financing, chemical products, timber processing, wood based products, shipping and consumer products. Implementing investment plans for Bumi Raya Group and reported directly to President and CEO.

Singapore

Group Marketing Manager - coordinated with various plant managers with several production facilities located in Indonesia, Malaysia and China for various wood based and timber products including decorative high-pressure laminates, particle board, impregnated paper, MDF, laminated panel and plywood.

California, United States

Developed wholesale channels targeting at Dealer, VAR, Resellers, US military vendors throughout the USA, Canada and part of South America. Developed product specifications for PC Mainboards, SKD components, peripherals and LAN products. Created marketing campaigns which resulted in 200% increase in sales revenue

Bachelor Of Science - Bs, Business Administration And Management, General

Activities and Societies: International Students Scholarship (1987~1990) MAJOR: BUSINESS ADMINISTRATION [Specialty: Marketing / Research &.

Summer Exchange, Business Administration And Management, General

University Inter Exchange Program, Marketing/Marketing Management, General