Andy Canniff Email & Phone Number

Ried Im Innkreis, Austria

Responsible for Fischer’s global trade marketing activities, including:- Planning and implementation of key account campaigns and co-operations- Creation of online packages for e-tailers- Design of (online) training for employees and customers- Development of shop solutions and POS tools- Planning and implementation of brand marketing materials- Budget.

Haverhill, Massachusetts / Oslo, Norway

• Swix Sport now a part of the Brav group of Scandinavian based outdoor brands the worldwide leader in the production and distribution of ski wax, ski poles, clothing, and ski accessories. Director of Marketing
• Led North America brand strategies across multiple product categories both Soft & Hardgoods
• Charter comprehensive, integrated marketing plans for all essential product launches aligning all communication channels, including traditional advertising, ambassador maximization, PR, digital, social media, seeding.
• Oversee company social media programs, developing content guidelines, calendar, and social spend.
• Established B to B and New B to C sales and distribution channels contributing to record profitability within the international group.
• Managed exterior vendors to execute PR and social media initiatives, industry trade show, and consumer events with-in budgetary guidelines.

• Fischer Sports is the global market leader in Nordic skiing and one of the world's largest ski producers. Located in Austria with worldwide distribution. Director of Marketing
• Drive strategic planning for all aspects of Alpine and Nordic marketing programs.
• Worked closely with domestic and international product managers creating multiple successful products launches maintaining Fischer as the sales and brand leader in the Nordic category.
• Developed USP strategies for product categories utilized globally.
• Coordinated marketing activities and resources with the Austrian parent company, including adherence to corporate identity guidelines.
• Managed outside agencies in developing media campaigns and go to market initiatives