To provide leadership in all selling activities within the hotel, working closely with the Rooms Food and Beverage and other revenue-generating departments to maximise sales through the activities of the Sales Department and other Employees.

To develop, implement, maximize, monitor and evaluate the hotel’s Marketing Strategy (goals, tactics and actions) to achieve and exceed budgeted and forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments Responsible of rates structure set-up and deployment of daily ratesTo ensure Marketing activities are aligned with the Corporate Marketing Strategy and Hotel Actions have been implemented where appropriateTo strategically analyse business performance to facilitate accurate forecastTo proactively manage all the marketing resources and funds, and control departmental costsTo oversee all sales strategy, tactic and action implementation, complying with Smart Selling approach in order to create a strong and disciplined Sales Team to achieve their personal goalsTo oversee all Marcom operation including Media FAM, Media NetworkTo oversee all Reservation Department daily operation

To analysis the current revenue generation trends of the hotel in order to identify critical areas for Revenue Enhancement.To develop and implement integrated solutions which enable the hotel to leverage increased profitability via Business Intelligence and Revenue Management practices, focusing on revenue engineering at all profit centres of the hotel and improving efficiency in cost control.To assist in monthly and weekly reforecasting.To actively participate in the formulation and submission of the Annual Business Plan.To assist the Director of Marketing / Sales and the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.To assist the Director of Marketing / Sales and the management team to have a structured approach to strategic marketing making use of all internal and external tools available to the hotel and providing standard analytical reporting to ensure the adopted strategies are measurable (i.e. promotion tracking).To assist the Director of Marketing / Sales in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.To actively participate in the formulation and submission of the Annual Business Plan.