Manage business development, management, and operations for 3 companies, overseeing team of 7. Helm overall business strategy, finance management, event management, and more.Core responsibilities:- Business Management- Business Development- Operations Management- Strategic Planning- Finance Management- Event Management- Payroll Management- Cross-Functional Team Leadership- Stakeholder ManagementKey achievements:- Secured high 6-figure revenue from overseeing full lifecycle of events for year 2022, capturing 17% YoY increase from 2021.- Turned around dwindling revenue by 45% during COVID-19 pandemic. Successfully pivoted business and learned new tech to lead setup of webinar platform within 4 weeks, establishing SOPs, allocating resources and training team, and hosting webinars in entirety.

Spearheaded event production as part of Asia pioneering team, handling IT support, event management, and human resources (HR). Supported Promax events worldwide (Europe, Asia, Africa, ANZ, and India).Core responsibilities:- Event Management- Human Resources Management- IT Support- Digital Marketing- Logistics ManagementKey achievements:- Established SOPs for conference and event production from ground up which were later adopted as de facto company standard, such as event sequencing, in-house software management, operational guidelines, and troubleshooting.- Led end-to-end conference management for Promax Arabia (2007-2012), overseeing team of 3. Handled prep work (venue scouting, partnerships, program setup with speakers and trainers), oversaw award competition (drafting of categories, call for entries, judging), and awards ceremony (overall logistics, AV team setup, and day-of event breakdown).- Supported execution of Asia Conference (2005-2019) in SG with ~200 guests in attendance, taking charge of coordination with AV team, tech run with speakers, show calling, briefings, and preparation of award visuals.

Oversaw setup and overall management of media centre, press conference room, and media accreditation centre for F1 in SGP in alignment with Federation Internationale de l’Automobile (FIA) standards, reporting to National Press Officer.Core responsibilities:- Business Management- Strategic Planning- Event Management- Logistics Management- Media Relations- Cross-Functional Team Leadership- Stakeholder ManagementKey achievements:- Put together and managed F1 Media Centre (2008-current) to accommodate local and foreign media during F1 weekends, serving as Press Conference IC (2008-2012) and Media Centre Manager (2013 onwards). Established SOPs, hired and trained staff, set up press conference room, organised mini events (e.g. autograph sessions), and led crowd control.- Secured SGD24K Christmas Wonderland with Santa project (2020) held at Gardens by the Bay, leveraging on technical expertise to seal contract. Set up studio with green screen, coordinated with vendors to run operations, and troubleshoot technical issues, enabling children to interact with Santa Claus over video conferencing.