Andy decided to make a bold move into the world of nonwoven fabrics and created his own brand, Zero Travity. The previous definition of being environmentally friendly was having the ability to reuse the product, but now consumers consider eco-friendliness in terms of biodegradability as a non-negotiable attribute. Andy gained the inspiration of replacing plastic ingredients with other more sustainable and environmentally friendly materials, such as plant fibers. That way, the products can go back to zero after use, which echoes the brand’s name, Zero Travity.