• Email Marketing• Deliverability• Data Strategy & Monetization

• Architect sophisticated email deliverability solutions to help the organic growth of the business and maximize the send lists for the benefit of our clients.•Initiate and deliver projects with a variety of stakeholders including account management, list management and technology teams to create and execute end to end improvement initiatives.• Lead and manage a team of 8 Deliverability Analysts and Campaign Managers, including recruiting, hiring, and training on internal and industry practices• Investigate, diagnose and remediate email deliverability issues by working with leadership, internal teams and a network of deliverability specialists. • Work to ensure that bounces and spam complaints are minimized, thereby driving maximum email delivery. • Alert company to blocks and provide solutions for corrective action. • Oversee detailed investigations and communicate with business regarding deliverability issues.

• Led the Matomy Mail team to record breaking revenues• Analyzed campaign performance• Optimized creative to list selection• Tested new promotions, established success metrics• Optimized available volume for maximum revenue• Ensured campaign scheduling and prime offer rotation• Liaised with various teams regarding offer setup and acceptance• Balanced strategic initiatives with revenue goals

• Conducted email campaign setup including design, email coding and configuration, targeting, scheduling, tracking, testing, and deployment• Managed lists, unsubscribes and bad address processing• Researched and incorporated email best practices, competitor email trends, and new technologies• Performed spam and deliverability testing and analyzed campaign results to make recommendations based on campaign performance insights• Conducted trend reports for email campaigns, website activity and social media