Andy Craig Email & Phone Number

Seattle, Washington, United States

Head of product for Prime Gaming, which offers gaming benefits to Amazon 200M+ Prime customers. Responsible for a product team of four that manages the roadmap for 50+ engineers. Accomplishments includes: 1) launched a new martech stack to send targeted outbound communications to new and existing customers; 2) developed and launched a new mobile game strategy with a 1-click claim experience versus prior multi-step experiences; 3) defined the organization 2024 operational and resource allocation plan (OP1); and 4) met the 2023 primary organizational audience goal after significant content budget reduction.

Seattle, Washington, United States

Worked on Amazon Pinpoint, which is a multi-channel cloud messaging service. Owned the roadmap and P&L for delivery tools customers use to target, deliver, and measure communication sends. Worked with major customers such as Goldman Sachs, New Zealand department of health in their COVID response, and Barclays. Launched new channels such as in-app messaging, and outbound voice via Amazon Connect; as well as features and improvements for segmentation and orchestration tools to help customers target and deliver communications. Trained on broader AWS services to the level of Cloud Solutions Architect to develop new products, and work directly with customers on use cases.

Greater Seattle Area

Ran a business development and GTM team responsible for Amazon Moments, and new marketing technology product that allowed advertisers to use Amazon retail products to drive high value actions. Secured funding for a dedicated team that focused on the product. Defined the product offering, positioning, and conversations with customers. Wins included: 1) successful GTM with ten tent-pole app developers that included Washington Post, Samsung, and Funplus games; and 2) delivered first year revenue goal and a $50MM+ annual run rate by year 3.

Greater Seattle Area

Greater Seattle Area

Responsible for the overall in-game monetization strategy and driving the highest revenue yield from users via either in-app purchases or advertising. Gained experience of in-game merchandising, user segmentation, pricing, interstitial and rewarded ad serving placements and technology, game economy analysis, CRM, forecasting and game design.Grew role to also incorporate product management of two mobile titles. Overall business owner for said titles responsible for: the P&L, feature road map, feature releases, guiding marketing spend.

Greater Seattle Area

Responsible for key platforms and technical integrations in mobile games. Optimizing platform visibility, driving the go-to-market plan for all game launches, also given ownership of some user acquisition campaigns. Built relationships with appstores, securing their support during key launches and updates. Managed CRM funnel from mobile titles and communication. Also responsible for ASO of all titles.

Eindhoven Area, Netherlands

Began as responsible for client side products: DRM and installer client. Driving features, running the roadmap, and messaging to stake holders.Role evolved to also incorporate the EU .com games platform. Part of core team that successfully migrated 3 other domains into the EU platform. Core responsibilities being development of: a new web site both front and back end; web apps to manage various DRM versions handling payment unlock and subscription verification involving migrating titles to a new CMS system.

Eindhoven Area, Netherlands

Responsible for protecting titles to be launched with in-house DRM solution, integrating both payment and advertising to the final product.

Reading, United Kingdom

Assigned to DRM software for physical and digital distribution of games titles.