Vice President & Publisher | Vice President - Strategic Partnerships
Indianapolis, Indiana Area
Hired, developed, and led team of 34 editors to execute annual publishing plan of 110-120 retail titles, 80 custom titles, and 30 proprietary titles, in addition to video and interactive e-learning. Accelerated Revenue Growth: • Promoted to Dummies Tech publisher and grew revenue to $35 million:• Revitalized publishing program and grew revenue 20% while market declined by 30% (2005 to 2012).• Grew market share to 40% for Wiley Technology (Source: Bookscan Top 750 Technology Titles).• Developed marketing and sales strategies to create new revenue streams to offset retail contraction; established Dummies as the exclusive technology publisher for mass market.Global Brand Leadership: Strengthened global collaboration to develop local Dummies publishing programs and extend local Dummies publishing to over 25 countries, including Brazil, France, Germany, Holland, Russia, Spain, Mexico, Poland, China, Egypt/Middle East, and Israel: • Regularly consulted with publishing partners to establish new publishing programs and grow technology programs. Reviewed and approved new product launches.• Gained leading market share in Canada, Australia, England, France, Germany, and Brazil.• Led global launches for key events, such as Windows 7, Windows 8, Windows 10, Office 2013 and 2016, Apple iPad and iPhone; coordinated global content workflows and distributed printings to achieve simultaneous day/date publications in multiple languages and regions.• Presented twice annually at Dummies Round Tables at London Book Fair and Frankfurt Book Fair to learn from each other, discuss best practices, and set global brand goals.Business Management: Full P&L responsibility. Analyzed business costs and implemented significant cost savings measures for publishing program, increasing profit from 35% to over 45%.