Digital leader with 15+ years of experience as a journalist, senior social media editor and content strategy lead for the BBC, BuzzFeed, HuffPost, DCMS and other top brands. • Devised and led the government’s digital comms strategy and content delivery for The Queen's Platinum Jubilee and 2022 Commonwealth Games.• Delivered record-breaking social media impressions and engagement for the department during Platinum Jubilee, Commonwealth Games and as part of team that delivered The Queen's Lying-in-State YouTube Queue Tracker.• Huge success in developing content strategy, cultivating leads, setting social media objectives and delivering massive audience engagement growth. • Proven track record of increasing followers, views, clicks, comments and shares on wide-ranging social media channels through effective strategic implementation.• Strong analytical, problem-solving and decision-making skills with natural ability to build and foster excellent working relationships at all levels within an organisation. • Devised and delivered BuzzFeed’s EU referendum Townhall Facebook Live event, in which leaders including David Cameron answered questions from a live studio audience, attracting 7.7m viewers. • Interviewed about digital strategy by the Guardian, Telegraph, Digiday, The Drum, RTS and BBC Academy and given presentations at Social Media Week, the BBC, We Are Social, and News Rewired. • Hosted Social Media Week panel on social live streaming and participated in panel discussions at the BBC's Social Broadcasting Conference, and News Rewired. • Highly skilled in using creative and social analytics tools, including Adobe Creative Suite, Google Analytics, Newswhip, Hootsuite, Chartbeat, Parsely, Pulsar, Sprout, Brand24 and CrowdTangle.