Leading a team of demand gen, content, and performance marketers with responsibility for enterprise and mid market pipeline generation and PLG customer acquisition.

https://app.growthmentor.com/mentors/andy-davis

Leading a team with responsibility for pipeline generation and acquisition across both PLG and SLG motions

I lead the Demand Gen team at Attest, working across Marketing, Product and Commercial to generate new pipeline and revenue.

I was the first senior marketing hire and lead a cross-functional team focused on B2B demand generation, product marketing, content strategy and digital customer acquisition.My proudest achievement so far is building a lead generation engine that has enabled my team to successfully deliver large year-on-year increases in qualified leads. In 2019 we were humbled to win Most Effective B2B Campaign at the Effective Digital Marketing Awards.

I led a team of digital marketers in creating and executing digital campaigns across 11 markets. I was also responsible for developing and implementing Basware’s digital marketing strategy and growing market share through lead acquisition.

In this role I built a European demand generation team that was responsible for campaign management across the region. These demand generation programmes added over $9m to the sales pipeline in 2016.I was also responsible for launching and growing new digital products including proposition development, customer validation and launch campaigns.