Founder And Ceo
System1Insights (Part Of System1Surveys Ltd)
At its simplest, we buy brands for two reasons:Function - What they do, and Emotion - How they make us feel At System 1 Insights, we are in the “How they make us feel” business because emotions drive nearly everything we do - including what we buy - and if you don’t understand the emotions that drive your consumers, then you don’t understand your consumers.As Neuromarketers, we tap into the nonconscious, System 1 feelings and emotions of people to help clients get a… Show more At its simplest, we buy brands for two reasons:Function - What they do, and Emotion - How they make us feel At System 1 Insights, we are in the “How they make us feel” business because emotions drive nearly everything we do - including what we buy - and if you don’t understand the emotions that drive your consumers, then you don’t understand your consumers.As Neuromarketers, we tap into the nonconscious, System 1 feelings and emotions of people to help clients get a better understanding of how consumers really feel about all aspects of their brands, not just what they say. Our Implicit Reaction Time (IRTs), tests designed by Neuroscientists, Psychologists, Researchers and Marketers are built inhouse by our brilliant IT team and are fast, accurate and produce quantitative results on which our clients can base informed business decisions.We have clients all over the world and our tests can be programmed in any language, run in any country and on any digital device - including mobiles - with your results available at the press of a button as soon as your research project finishes.www.system1insights.com - Faster, Leaner, Smarter Research Show less