Andy Devoto Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Tovala is a food-tech company. Integrating hardware, software, and meal delivery, we sell a weekly subscription and an internet-connected countertop steam and air-fry oven. During my 5+ years, the company has grown from less than $1MM in annual recurring revenue to over $150MM.Customer Retention•Designing and executing programs to reactivate churned and paused subscription customers and winning back those who have skipped individual weeks to ensure weekly meal deliveries go to as many customers as possible each cycle. Through intense and ongoing testing, outreach includes email, push, and SMS; promotional credits; and highlights of returning meals they have reviewed favorably.•Engaging customers with a robust onboarding program proven to increase new customer’s average order sizes and lifetime value while reducing CS contacts•Extensive churned customer win-back journeys to reactivate lapsed customers derived from longitudinal A/B testing•Blending email, push, and SMS to improve customer engagement metrics and NPS scores.•Tovala leads all meal delivery companies in 6- and 12-month customer retention and beats industry leaders by a wide margin

Greater Chicago Area

Lifecycle Marketing, Email, and CRM•Began role by assembling disparate systems (3 email providers, separate push provider, and vetting SMS options) into a cohesive platform. Scoped, evaluated, and selected a single provider, Iterable, who works with our existing systems and tech stack including Segment customer data platform•Starting from scratch, built up all transactional, prospect, and customer communications including automated and promotional touchpoints•Partnering closely with cross-functional teams across Acquisition, Brand, Creative, Data, Product, Backend Tech and Demand Planning to plan, prioritize and resource key onboarding, engagement, retention, reactivation, and prospecting initiatives•Nurturing a rigorous test and learn culture to drive continuous improvement in retention and LTV KPIs•Integrating email, push, and SMS into customer and prospect comms to reach individuals at the right place at the right time•Built 3-week-long prospect nurture journey to educate consumers on the many facets of the Tovala ecosystem and leading to an efficiency in paid growth channel spend.

Chicago, Il

Vivid Seats was the largest independent (now public) full-service marketplace for sports, concert and theater tickets. During my 8 years, the company grew from just 6 corporate employees to over 200 and has since gone public with a market cap over $1.6 billion.Senior CRM Marketing ManagerEmail Marketing•Led and managed a multi-level team of 6 direct reports to engage customers and drive repeat sales, primarily through promotional email, transactional email, and app push notification channels•Email Marketing expertise with deep knowledge of email planning, strategy, execution, testing, and reporting •Over 8 years, list growth averaged 75% annually while email revenue and margin growth averaged 108% annually•Proven experience driving millions of dollars in weekly email revenue and sending over 1 billion emails annually •Extensive IP Warm up, ESP evaluation and contract negotiation, deliverability, and strategic planning experience. In depth knowledge of Salesforce ExactTarget and Oracle Responsys Email Service Provider platforms. •Utilized HTML coding (Dreamweaver), CSS, SQL, and ESP tools to create dynamic, sophisticated, automated, and triggered campaigns •Developed transactional and promotional email marketing strategies integrating intelligent trigger-based programs with relevant seasonal sends•Constantly tested challenger concepts against champion campaignsAffiliate Partner White Label Program•Assisted Business Development Director interfacing with partners•Conceived and built a scalable, repeatable email marketing program from scratch to support 24 white label partners who lacked the personnel and expertise to perform their own email marketing•Emails include abandoned cart and event date-based triggers, newsletters, recommendations based on past behaviors, topical promotions, and a full holiday discount schedule•In 3 years since its inception, the program was driving ~$800k in revenue weekly

•Developed life-cycle messaging strategies driving increases in customer's likelihood to re-convert every year for eight years•Created customer loyalty rewards program: Vivid Values •Drove discount methodology maximizing company margin•Developed promotional merchandising calendar •Designed and executed statistically significant testing plans and timelines

Greater Chicago Area

Sg2 is an international, membership-based health care consulting companySenior Marketing Analyst•Lead email marketing efforts as the company transitioned from a direct mail focus to an email focus for member and prospect outreach•Executed marketing campaigns in coordination with department managers and provided support to 60 account and sales representatives, including creation of case studies and event promotions•Managed updates to Customer Relationship Management database for sales, business development, and marketing teams and provided training to staff

Chicago, Illinois, United States

FastChannel (now Sizmek by Amazon) distributes advertising (print, radio and tv) nationally.Advertising Analyst •Classified brand and product information producing a first-of-its-kind searchable database for real-time awareness of competitor broadcast advertising across major U.S. television markets