The natural progression from my role in Shopper marketing was to broaden my experience with the more strategic role of the group wide Brand Expression Manager. A senior role, I look after the development of master brand, I manage the creative expression of multiple season events alongside building the brand amplification for our subsidiary brands of F&F, Bank and the Booker brands. The involves the engagement and buy in from multiple stake holders across the group, taking them on the journey… Show more The natural progression from my role in Shopper marketing was to broaden my experience with the more strategic role of the group wide Brand Expression Manager. A senior role, I look after the development of master brand, I manage the creative expression of multiple season events alongside building the brand amplification for our subsidiary brands of F&F, Bank and the Booker brands. The involves the engagement and buy in from multiple stake holders across the group, taking them on the journey and getting agreement stage by stage. The day-to-day work consists of briefing writing, managing creative, presenting, arranging photoshoot while managing budgets and the time of all concerned. Show less

I re-jointed Tesco to take on the role of Managing Christmas in-store which I did for 3 years alongside managing multiple high-profile projects for the business such as Pride, Easter Halloween. I’ve thrived on the fast pasted environment of in-store.

Employed on a 6 month contract the week after I was made redundant from Mothercare to support the store specific Point of Sale requirements of new concept stores. Documenting what was produced to form a fully costed standard pack of Point of Sale for new format refit stores.

Part of the business turnaround team employed on a 6 months fixed term contract (extended to 12 months) with a clear objective to write and implement a new POS and Visual strategy to review all aspects of the POS and function. Key successes include:• The Planning and Implementation of new processes and initiatives to make time and cost savings such as auto art working and digital artwork approvals for our designers, • Store audits and the building of a database to enable accurate… Show more Part of the business turnaround team employed on a 6 months fixed term contract (extended to 12 months) with a clear objective to write and implement a new POS and Visual strategy to review all aspects of the POS and function. Key successes include:• The Planning and Implementation of new processes and initiatives to make time and cost savings such as auto art working and digital artwork approvals for our designers, • Store audits and the building of a database to enable accurate allocations• Overhauled all POS, Reducing the current collateral from 3400 items to 38. • Managed the design and implementation of a new multi-channel global suite of POS using eye tracking data and customer psychology to deliver clean, modern navigation with the right level of information in the right place at the right time of the customer journey.• Developed an IT roadmap to deliver visually stimulating content and information at stores fingertips, with re-ordering and feedback loops built in.• Implemented a window strategy introducing seasonal windows• Ongoing review supply base bench marking and cross quoting to ensure the best price every time.• Owned and managed a phased budget bring POS spend down from £1.2m to £750k while achieving the needs of the business Show less

Working on a broad variety of marketing led strategy projects including: • Developing brand strategy for high profile omni-channel retailers such as Lyle & Scott, Thornton’s, Dunelm and KFC• Conducting insight and competitor analysis to inform brands and build marketing strategy, for example: launch of Lyle and Scott Flagship Store. The implementation of a media and production marketing plan doubled foot fall and sales on the days of activity• Managed the relationship between ITG… Show more Working on a broad variety of marketing led strategy projects including: • Developing brand strategy for high profile omni-channel retailers such as Lyle & Scott, Thornton’s, Dunelm and KFC• Conducting insight and competitor analysis to inform brands and build marketing strategy, for example: launch of Lyle and Scott Flagship Store. The implementation of a media and production marketing plan doubled foot fall and sales on the days of activity• Managed the relationship between ITG and Pizza Hut. Maximising supplier touch points to discuss strategy, forecasting and budgets/finance, upcoming briefs and stock management• Line managing Account Manager and responsible for booking and briefing internal creative support • Managed the briefing, design, quoting, printing, despatch and store activation of printed POS and printed collateral. Pin pointing the best supplier for each job, through cross quoting and building relationships with key suppliers• Implemented a new standard for an ITG customer help line. Providing tools for the help desk to answer store questions on deliveries and allocations and process or missing and reordering of collateral Show less

Global Point of Sale Operations Manager F&F• Managing a team responsible for delivery of Point of Sale to 1486 stores in seven countries, in six languages on time and within budget• Work in partnership with Visual Merchandising, Buying, Merchandising, Marketing, Property/Development and Operations to deliver a consistent solution• Deliver long term trade plan balanced with weekly re-active promotions • Provide quality solutions, allocated to the correct grades and formats… Show more Global Point of Sale Operations Manager F&F• Managing a team responsible for delivery of Point of Sale to 1486 stores in seven countries, in six languages on time and within budget• Work in partnership with Visual Merchandising, Buying, Merchandising, Marketing, Property/Development and Operations to deliver a consistent solution• Deliver long term trade plan balanced with weekly re-active promotions • Provide quality solutions, allocated to the correct grades and formats eliminating waste and repeat work• Relationship management with third party suppliers to deliver an internationally consistent print specification and brand identity Show less

•Influence and manage development of the Point of Sale Strategy by analysing contributing factors including fluctuating material costs, competitors activity and the UK economic movement•Write and agree in-store Guidelines for all levels of the business to ensure Point of Sale in store is accurate, prices are legal, correct and match the product•Manage daily/weekly updates and display guidelines in-line with deliveries and launches•Manage the creative team, brief and prioritise the… Show more •Influence and manage development of the Point of Sale Strategy by analysing contributing factors including fluctuating material costs, competitors activity and the UK economic movement•Write and agree in-store Guidelines for all levels of the business to ensure Point of Sale in store is accurate, prices are legal, correct and match the product•Manage daily/weekly updates and display guidelines in-line with deliveries and launches•Manage the creative team, brief and prioritise the allocation of designers against work flow•Ensuring output has a consistent tone of voice and creatively sits within Tesco and F&F brand•Write, review and streamline new and existing processes to be kept up to date. Often making simpler so the business can react quicker and ultimately save money•Manage print supply base. Agree rate cards and work with printers to always understand most cost effective ways of printing. Ensure weekly printing is consolidated to minimise waist and again save money•Support the development of all fixtures and clothing concepts to ensure Point of Sale an integral part of design, not an after thought Show less

•Implementation of design standards of lighting, flooring, fixtures, fittings and the ‘look and feel’ of all new, refit and extensions ‘Extra’ stores•Design Manager for up to 2.2m square feet of retail space per annum •Accountable for budget of up to £8m per year•Manages input of suppliers, agencies, contract managers and architects•Liaises with Local planning authorities, architects, planners and internal key stakeholders•Solves problems and issues as they arise to ensure… Show more •Implementation of design standards of lighting, flooring, fixtures, fittings and the ‘look and feel’ of all new, refit and extensions ‘Extra’ stores•Design Manager for up to 2.2m square feet of retail space per annum •Accountable for budget of up to £8m per year•Manages input of suppliers, agencies, contract managers and architects•Liaises with Local planning authorities, architects, planners and internal key stakeholders•Solves problems and issues as they arise to ensure each store is delivered within agreed time-scale and budget. Show less