Andy Ryu

Andy Ryu Email and Phone Number

Digital Performance Marketing | DMP CDP | Audience Strategy | Web Analytic | Paid Media Strategy | Marketing Technology @ Versuni
Andy Ryu's Location
Singapore, Singapore
Andy Ryu's Contact Details

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About Andy Ryu

Innovative tech savvy data-driven marketing professional with strong background in digital media and web analytics with more than 15 years of digital marketing experience across consultancy, agency and client- side.With a keen interest in data and analytic, I am passionate in leveraging technology and customer insights to drive business growth.Successful track record of managing large scale digital performance programs and digital channel strategy and planning from both client and agency side, I have experienced in diverse marketing functions across media strategy & planning, performance management, insights & analytics, managing technology stack and advertising platforms. Experienced in building programmatic advertising capabilities and delivering 1 to 1 personalised marketing program from analysis and segmentation to executing propensity models across both paid channels and on-site touch points to drive acquisitions, cross selling and up-selling opportunities. Highly proficient in on-boarding and managing marketing technology stack including web analytics, programmatic advertising platforms, tag management systems, conversion & dynamic creative optimisation tools, data management platforms and customer data platform. Diverse set of client portfolio across automotive, entertainment, gaming, FMCG, travel, telecommunications, finance and insurance industry, the brands that I worked on including Harley-Davidson, Subaru, Samsung, Sony Pictures, Sony Entertainment, Activision & Blizzard, Red Bull, Brown- Forman, Cathay Pacific, Singapore Airlines, Tiger Airways, Travel Corp, Allianz, Challenger. ING, AMP, Suncorp and Mastercard.

Andy Ryu's Current Company Details
Versuni

Versuni

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Digital Performance Marketing | DMP CDP | Audience Strategy | Web Analytic | Paid Media Strategy | Marketing Technology
Andy Ryu Work Experience Details
  • Versuni
    Global Google Platform Lead, Media Centre Of Excellence
    Versuni Mar 2023 - Present
    Singapore
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  • Philips Domestic Appliances
    Apac Digital Hub Lead
    Philips Domestic Appliances Jul 2021 - Present
    Singapore
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  • Speak More Clearly
    Member Board Of Directors
    Speak More Clearly Jan 2018 - Present
    Sydney, New South Wales, Australia
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  • Neo Media World
    Client & Strategy Lead
    Neo Media World Mar 2021 - Jun 2021
    Singapore
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  • Mindshare
    Senior Director
    Mindshare Sep 2019 - Jun 2021
    Singapore
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  • Optus
    Digital Media Data Strategy Manager
    Optus Sep 2017 - Sep 2018
    Sydney, Australia
    On boarding and managing end to end technology stack and driving marketing technology platform optimisations for business outcome.Developing and managing customer on boarding strategy for digitisation of customer data for marketing use cases. Managing audience strategies for digital performance marketing team and developing partner marketing initiatives via 2nd party data sharing. Embedding innovative marketing technologies and innovation programs for the wider digital marketing… Show more On boarding and managing end to end technology stack and driving marketing technology platform optimisations for business outcome.Developing and managing customer on boarding strategy for digitisation of customer data for marketing use cases. Managing audience strategies for digital performance marketing team and developing partner marketing initiatives via 2nd party data sharing. Embedding innovative marketing technologies and innovation programs for the wider digital marketing performance team and senior marketing stakeholders.Media performance management including establishing benchmarks for paid media channels and manage agency resource to meet the business target.Devolving and managing media attribution & data visualisation and reporting dashboards. Show less
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  • Optus
    Digital Innovation Specialist
    Optus Sep 2013 - Sep 2017
    Sydney, Australia
    Managing and creating audiences in audience platforms including DMP and CDP.Briefing agencies on data driven campaigns across paid media channels including programmatic display, social and SEM.Setting up and managing media and web analytic tracking via tag management systems for data capture and reporting and measurement purposes.End to end implementation for large scale proof of concept marketing programs to meet the annual operation plan target.Educating and consulting wider… Show more Managing and creating audiences in audience platforms including DMP and CDP.Briefing agencies on data driven campaigns across paid media channels including programmatic display, social and SEM.Setting up and managing media and web analytic tracking via tag management systems for data capture and reporting and measurement purposes.End to end implementation for large scale proof of concept marketing programs to meet the annual operation plan target.Educating and consulting wider marketing team on marketing technologies stack, digital advertising platforms, SEO and data strategy. Show less
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  • Mec
    Direct Response Specialist
    Mec Apr 2011 - Jul 2013
    North Sydney
    Key Accounts: Allianz Insurance, Tiger Airways, Red Bull, Singapore Airline, Singapore Tourism Board , Blizzard Entertainment, Accolade Wines, BIG W.Direct response and performance media specialist including social, display media, eDM, affiliate program and mobile display.Providing cross channel analysis based on multi-channel funnel beyond last click attribution modeling.Content marketing in collaboration with media owners to increase SEO ranking.SEM and display integrated… Show more Key Accounts: Allianz Insurance, Tiger Airways, Red Bull, Singapore Airline, Singapore Tourism Board , Blizzard Entertainment, Accolade Wines, BIG W.Direct response and performance media specialist including social, display media, eDM, affiliate program and mobile display.Providing cross channel analysis based on multi-channel funnel beyond last click attribution modeling.Content marketing in collaboration with media owners to increase SEO ranking.SEM and display integrated media planning and analytics. Digital media strategy and planning - developing digital media recommendations. Social media recommendation including integrated approach between paid, owned and earned channels.Project management on mobile and tablet applications in collaboration with media owners. Show less
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  • 303
    Digital Media Manager
    303 Jul 2010 - Jan 2011
    Sydney, Australia
    Key Accounts: Fidelity, Challenger Travel Corp, Harley Davidson.Developing Search Engine Marketing recommendations and optimisations for clients.Digital media recommendations and new opportunities for paid social media programs.Collaborate with digital production department in developing social media applications including Facebook Apps, YouTube Channels, Twitter monitoring.Supervising digital process between creative and media ensure the workflow and meeting deadlines for… Show more Key Accounts: Fidelity, Challenger Travel Corp, Harley Davidson.Developing Search Engine Marketing recommendations and optimisations for clients.Digital media recommendations and new opportunities for paid social media programs.Collaborate with digital production department in developing social media applications including Facebook Apps, YouTube Channels, Twitter monitoring.Supervising digital process between creative and media ensure the workflow and meeting deadlines for the processes. Show less
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  • Universal Mccann
    Digital Planner
    Universal Mccann May 2008 - May 2010
    Accounts: Master Card, Youi Insurance, AMP, Brown Forman (Jack Daniel)Launched a new insurance brand in Australia, MFA Award 2009 for Best Strategic Launch Campaign- Youi InsuranceDeveloped digital media plans, digital strategy and media recommendations for clients. Managed 2 direct reports and supervised the team’s output
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  • Starcom Mediavest Group
    Senior Digital Executive
    Starcom Mediavest Group Sep 2006 - Apr 2008
    Key Accounts: Oracle, Subaru, ING Insurance, GIO, Virgin MoneyDigital campaign management including preparations of media schedules for the client to view with all negotiated rates ,impressions, dates, creative units and creative agencies specs and material instructions. Provided detailed tracking guidelines to clients. Provided support for clients with in-depth knowledge of digital campaign processes. Monitored campaigns to ensure correct delivery, optimisation, ensures… Show more Key Accounts: Oracle, Subaru, ING Insurance, GIO, Virgin MoneyDigital campaign management including preparations of media schedules for the client to view with all negotiated rates ,impressions, dates, creative units and creative agencies specs and material instructions. Provided detailed tracking guidelines to clients. Provided support for clients with in-depth knowledge of digital campaign processes. Monitored campaigns to ensure correct delivery, optimisation, ensures campaign delivery. Show less
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Andy Ryu Skills

Community Management Project Management Seo Online Advertising Digital Media Sem Email Marketing Advertising Social Media Google Analytics Web Analytics E Commerce Website Development Digital Marketing Ppc Analytics Mobile Marketing Affiliate Marketing Media Planning Marketing Digital Strategy Mobile Advertising Integrated Marketing Campaign Management Search Advertising Google Adwords Media Buying Online Marketing Social Media Marketing Marketing Strategy Management Strategy Search Engine Marketing Search Engine Optimization

Andy Ryu Education Details

Frequently Asked Questions about Andy Ryu

What company does Andy Ryu work for?

Andy Ryu works for Versuni

What is Andy Ryu's role at the current company?

Andy Ryu's current role is Digital Performance Marketing | DMP CDP | Audience Strategy | Web Analytic | Paid Media Strategy | Marketing Technology.

What is Andy Ryu's email address?

Andy Ryu's email address is ry****@****ail.com

What is Andy Ryu's direct phone number?

Andy Ryu's direct phone number is +187097*****

What schools did Andy Ryu attend?

Andy Ryu attended University Of Sydney, Macquarie University.

What skills is Andy Ryu known for?

Andy Ryu has skills like Community Management, Project Management, Seo, Online Advertising, Digital Media, Sem, Email Marketing, Advertising, Social Media, Google Analytics, Web Analytics, E Commerce.

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