Leading an exceptionally talented team helping businesses fulfil their true potential through business and digital transformation.

C-Suite Executive and Co-owner at ELLA Digital, leading the Commercial function.With our comprehensive digital transformation solutions and services, we open up new opportunities for business owners. Using digital technologies, we transform how companies operate, and bring data and insight to the heart of the business. We use best of breed technology, unlocking the power of Salesforce, AWS and more, to deliver solutions from Customer 360 CRM and AI-powered E-commerce, to Data Analytics and Business Intelligence, that enable companies to lead in today's digital economy. With our unique 'Digital Transformation as a Service' methodology, we help companies transform to become modern, cloud-based businesses that are better placed to empower their workforce, meet ever more demanding consumer expectations, and remain adaptable in a rapidly changing world.We are ELLA.

C-suite Executive responsible for developing the methodology for / overseeing the delivery of digital transformation programmes across multiple clients.Currently focused on leading a large-scale programme of digital change for Harwoods group, including Salesforce implementation, a new web/e-commerce platform, as well as organisational design & change management.

Reporting to the CEO, member of the senior leadership team. Responsible for drivvn’s Trading / Performance optimisation proposition & services (e-commerce, online marketing & CRM, Consultancy), Client lead for drivvn’s largest client, Business planning and new business development.

Senior leadership role within Global Sales & Marketing, responsible for improving the customer experience with products and services across all PSA brands globally.

A new senior leadership position reporting directly to the Vice President, Customer Experience Europe. Responsible for building a new team, strategy and programme to collect positive and negative customer feedback across multiple European markets, to structure, analyse and feed it back to the relevant teams within the Opel/Vauxhall organization, driving and tracking tangible action to support customer loyalty and retention. Also responsible for the European CRM programme or 'Joint Contact Plan' and lifetime 360 customer insights.

Senior european leader responsible for driving increased retention and loyalty for GM Europe (Opel, Vauxhall, premium brands) through the implementation of effective customer lifecycle management.Includes responsibility for the specification and multi-market deployment of key GM insourced IT systems/platforms such as the digital customer Owner Centre/app (myOpel/Vauxhall), the Siebel Customer master hub & CRM database, lead & campaign management and all data connections enabling the 'single/360 customer view'. Also includes implementation of a sophisticated 'Joint Contact plan' for customers, aligned to defined customer journey maps for Opel/Vauxhall Europe.

Responsible for all of Vauxhall's Digital and Relationship Marketing, including national, regional and retailer websites, lead generation and management, CRM, and social media.

Responsible for all of Vauxhall's national retail communications, covering television, press, radio and digital lead generation channels including display and PPC. I also look after regional and local retailer advertising programmes, websites, POS and brochures.