Andy Gershon Email & Phone Number

New York, Ny, Us

Syracuse, New York, United States

Professor of Practice teaching Music Business introduction and practices to Music Business majors and minors. Use experience in all faucets of career to create syllabus and engaging learning experience for students.

New York, Ny

Partner in a music royalty fund, building on the investment thesis we proved in our first fund. I am the co-CIO, and creating strategies to add manager value to the portfolios we invest. We lever our relationships internationally and our 35 year experience is unique, not obvious ways to increase royalty cash flows.

New York, United States / Toronto, Canada

Partner in Barometer Music Royalty Fund, an alternative asset fund based on music royalty revenue streams. Oversaw the purchase and value creation of the portfolio. The fund was successfully sold in May 2021 to a Swiss asset management firm.

Andy Gershon oversaw several different areas in the media, sports, and entertainment area. He managed several music acts, including Bryan Ferry and OK Go. In addition to managing OK Go, Gershon produced the award winning videos that OK Go create with various international brands. The videos won 13 Cannes Lions awards over a two year period with the ground breaking content. In the live music space, consulted Soundslinger on both booking and marketing for the Okeechobee Festival 2018. In addition, worked with JAM Productions in consulting a major ticketing platform in strategy and execution. Also involved as a producer and promoter of several Broadway productions including Barry Manilow, Morrissey, and Dave Chappelle on Broadway.

Epic Records is a division of Sony Music with an eclectic roster of artists ranging from contemporary pop to hard rock. Oversaw the daily operations of A&R and marketing for rock artists on the Epic label.Maintained a successful P/L statement in a challenging and declining industry.Made creative and critically acclaimed records ranging from new artists such as Sara Bareilles’s #1 single “Love Song”, Lenka and Alkaline Trio to Ozzy Osbourne’s last gold record “Black Rain”, Cyndi Lauper, Ben Folds, Modest Mouse, Incubus, Los Lonely Boys, Chevelle and Lamb of God. Developed merchandising division for the label.

V2 Records was the largest and most successful independent record label in America with an average annual revenue of 30 million dollars as part of Sir Richard Branson’s Virgin companies. Oversaw the day-to-day running of the record label as well as planning longer term strategic initiatives.Cut financial losses from 20 million annually to breakeven in 2nd year.Consolidated the publishing and record companies. Had 4 out of Top 50 Albums in Q1 2002 – a first for any independent label. Signed and strategized marketing of artist from Moby to The White Stripes.Recreated the manner in which licensing for commercials was done with Moby’s ‘Play’ record – the most licensed record in record industry history.First label to develop a videogame specifically for an artist album.First label to create transparency accounting and partnership contracts with artist. Marketed international artists in North America, including the critically acclaimed Carla Bruni, Stereophonics, and Elbow.Nominated for Grammy for ‘Best Soundtrack’, for producing the platinum selling soundtrack to the movie “I Am Sam”.Positioned the label for a successful sale in 2007 to a private equity firm.

Outpost was a joint venture record label with Geffen Records, established to be at the forefront of musical trends of the 1990s. It was purchased by Universal Music in 1999 and made a part of Interscope Records.Oversaw daily running of label, including international marketing, A&R, finance, and creative packaging.Signed bands Days of the New (double platinum) Veruca Salt (gold), The Crystal Method (platinum) and the influential songwriter Ryan Adams. Created largest licensing revenue stream at Geffen/Universal from licensing electronic dance music’s The Crystal Method In first 2 years, had revenue in excess of 25 million dollarsProduced Wim Wender’s award winning soundtrack to “The End of Violence”, featuring Bono, Ry Cooder, Tom Waits, Michael Stipe amongst others.Prepared the label for sale in the Universal / Polygram merger and assisted after the sale into the integration of the label into Interscope Records.

Coffer/Gershon Management specialized in managing the careers of alternative music artists, with an emphasis on cutting edge music with a worldwide perspective.Signed, marketed and oversaw complete development of Smashing Pumpkins, selling over 20 million records worldwide with first 3 records.Oversaw all recording, marketing and touring for North America for English alternative bands, including Echo & The Bunnymen, Love & Rockets, Cocteau Twins and The Sundays – all achieving gold records and sold out North American tours. Organized and oversaw Lollapoloza 1994 with Smashing Pumpkins co-headliner.Created a new, innovative recording contract involving independent label, major label and artist, allowed for proper artistic development – set the template for the industry.Lectured at Stanford Law School on reality of music contracts – recording, publishing, live, and merchandising agreements.