Andy Goldsmith Email & Phone Number

Atlanta, GA, US

Atlanta, GA

I provide leadership, advocacy and guidance to the advertising community across the southern region and to the industry at large. My role centers on connecting agencies, people, and brands to 4A’s resources and benefits in order to help them harness their creativity, compete, and prosper. In addition, I lead the 4A's Strategy Committee, 4A's Acct.

Atlanta, Georgia, United States

I was recruited to the American Heart Association as interim VP of brand marketing, planning, and social. I had responsibility for aligning the organization’s voice across all digital & traditional brand communications. With a team of 14, I led development and implementation of brand and creative strategy, marketing planning, and social media through both.

Greater Atlanta Area

I founded this consultancy to address consulting opportunities in branding & digital marketing. In addition to ongoing consulting work, I served as Executive Director of IAAS Atlanta -- the 4As professional development program for high potentials in the advertising agency world. Consulting highlights overall include naming & brand development for Tandem.

Greater Atlanta Area

I was recruited to lead and drive creative strategy for this national marketing agency focused on nonprofit fundraising & consulting. In addition to day-to-day ideation and creative development on behalf of clients, I helped win multiple new business efforts, revamped the agency's strategic process, rebranded the agency itself in light of business model.

Greater Atlanta Area

I went "in-house" for the first time as the brand strategy leader for this legacy organization. I managed a $25MM budget and led development of the brand's iconic "Official Sponsor of Birthdays" platform, resulting in significant and unprecedented increases across all brand health metrics. I was responsible for integrating the work of multiple external.

Westport, CT

I was hired by this financial sector consultancy to train top-level, client-facing staff how to improve their consultative selling and creative problem-solving skills. I helped train and develop 1000+ executives and managers

Greater Atlanta Area

I was recruited to head account management and client strategy for this regional/national shop then known as T.G. Madison; responsible for the agency's strategic branding & advertising capabilities for clients such as MetLife, Parmalat Dairies, Kimberly-Clark & LPGA

Greater Atlanta Area

Bachelor'S Degree, Government Major, French Minor

Master Of Business Administration - Mba, Management

Executive Education, Strategy

Executive Education coursework in Strategic Intuition, led by Prof. William Duggan.