Director Information Technology Operations
CurrentDirector of Marketing & IT. In addition to past responsibilities, now responsible for maintaining internet presence by focusing on maximizing site traffic and lead generation. Decide on any new marketing initiatives, work with graphics department for site optimization and design detail, delegate specific tasks to all marketing personnel. Manage business development and relationships with 3rd party shopping platforms and website. Main focus on increasing conversion rates and maintaining a positive ROI. Other responsibilities include:-Affiliate Marketing-Promotional Planning-Email Marketing-Analyzing Market Data-SEO/SEM-Maintaining a competitive edge over similar retailers