Andy Gurd Email and Phone Number
Andy Gurd work email
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Andy Gurd personal email
Expertise in driving demand and growth for software (including SaaS) products and professional services with experience in pharmaceutical/life sciences/healthcare, complex embedded systems and software (automotive, aerospace, defence, telecommunications, medical devices), IT applications and IT security domains. Highly effective at leading marketing strategy and execution to transform product / internally focused messaging into integrated, customer/buyer-centric value propositions and delivering high-quality leads and sales through multi-channel demand generation campaigns.Examples of success include:• Reinvigorated the value proposition, messaging, and content for a market-leading clinical trial technology and launched a new, innovative solution for data entry at clinical trial sites.• Repositioned a brand, reinvigorated social media presence and engagement, and launched a new website for a specialist clinical trial services provider, within less than a year• Overachieved marketing target in 2018 by driving $45M in marketing-influenced wins against a target of $20M through multi-channel demand generation campaign and integrated solution messaging • Launched new Biological Sample Lifecycle Management service (software and logistics) resulting in 1.8M media impressions, 140k+ social media impressions, and sales of 3 x target in the first six months from launch
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Senior Director, Product Marketing, Data ExperienceMedidata SolutionsWaterlooville, Gb -
Senior Director, Product MarketingMedidata Solutions Apr 2023 - PresentNew York, Ny, UsLeading Go-to-Market strategy, messaging, and content for the Medidata unified clinical research platform, Medidata Clinical Data Studio, Rave Companion, and Medidata Health Record Connect with a focus on Clinical Data Capture and Management.
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Director, Product MarketingMedidata Solutions Feb 2021 - Apr 2023New York, Ny, UsResponsible for product marketing of Rave EDC, Rave Companion, Rave Coder/Coder+, Rave Safety Gateway, and Rave Imaging. Co-lead for product marketing of Clinical Data Management solutions.Key Highlights: - Leading messaging, materials and executive speaking engagements on Next-Generation Clinical Data Management- Launching Rave Companion, a new, unique solution for assisting EDC data entry using existing EHR/EMR data- Facilitating engagement with clinical trial users to inform product roadmap and provide the site voice to sponsors/CROs- Developing materials on eSource data capture and its implications for clinical data management and clinical operations- Product marketing lead for Medidata's presence at the Annual SCDM conference
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Marketing ManagerMdgroup Dec 2019 - Jan 2021Bracknell, Berkshire, Gbmdgroup is a digital and patient health services company. As the Marketing Manager, I:* Re-launched and built consistent social media presence - growing followers and increasing engagement* Repositioned and refreshed the brand - messaging and visuals* Managed the design, content and development of a new website* Developed a thought leadership webinar series featuring industry and patient expert panels -
Director, Marketing, Patient Technology Services And Clinical Trial Supplies & LogisticsParexel Oct 2017 - Oct 2019Durham, North Carolina, Us• Overachieved marketing target in 2018 by driving $45M in marketing-influenced wins against a target of $20M through multi-channel demand generation campaign and integrated solution messaging• Launched new Biological Sample Lifecycle Management service (software and logistics) resulting in 1.8M media impressions, 140k+ social media impressions, and sales of 3 x target in the first six months from launch -
Director, Product Marketing, Eclinical Data ServicesParexel Oct 2013 - Oct 2017Durham, North Carolina, Us• Led launch of Parexel's first integrated, multi-touch, digital campaign which generated 1000 web site visits and 300 responses• Revitalized product marketing and drove 95% year-on-year growth in marketing responses in 2014• Defined 2015 marketing plan stated to be the best plan ever created across the business units by the marketing leader• Contributed to shift in eClinical solution provider leadership perception to number 1 position
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Senior Go-To-Market Manager, Ibm RationalIbm Nov 2008 - Oct 2013Armonk, New York, Ny, Us• Drove pipeline growth and win revenue for mature software products with large install base and critical revenue streams, while also defining messaging and launching new strategic solutions• Managed a cross-functional team to build messaging and assets and execute internal & external communications for a multi-product and industry solutions launch• Made decisions on marketing priorities and budget spend – optimizing spend versus results -
Director, Product MarketingTelelogic Apr 2000 - Nov 2008Us• Drove double-digit growth for two product lines in a $100M requirements lifecycle management solutions business unit, through sales enablement and marketing programs, turning the company’s highest revenue earning product from flat revenues in 2006 to double digit growth in 2007 and continued double-digit growth in subsequent years, exceeding the overall market growth rate• As Product Marketing Director, increased product demand across all software products in the Telelogic portfolio through integrated solutions launches and demand generation campaigns• Created new 'Director of Product Launches' role and processes to standardize execution of global software product launches, including messaging, PR, analyst relations, demand generation and sales enablement• As Product Manager, led definition of technical and market direction for a $5M software product line, maintaining market share position in an increasingly competitive field
Andy Gurd Education Details
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Product Marketing Alliance -
Kingston PolytechnicComputer Science
Frequently Asked Questions about Andy Gurd
What company does Andy Gurd work for?
Andy Gurd works for Medidata Solutions
What is Andy Gurd's role at the current company?
Andy Gurd's current role is Senior Director, Product Marketing, Data Experience.
What is Andy Gurd's email address?
Andy Gurd's email address is an****@****ibm.com
What schools did Andy Gurd attend?
Andy Gurd attended Product Marketing Alliance, Kingston Polytechnic.
Who are Andy Gurd's colleagues?
Andy Gurd's colleagues are Guillermo Morales, Shota Wada, Roman Korneev, Louis Goldfinch, Lavon Sykes, Luke Rafferty, Andrew Alcutt.
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