Overseeing consumer products, focusing on product innovation and positioning, crafting marketing strategies, and building brand equity. Leading a team dedicated to creating value for the consumer.• Increasing revenue by leveraging consumer insights to create value• Responsible for P&L across all consumer products• Leading cross-functional teams to successfully develop and launch new products

Created and implemented marketing strategy and marketing plans, including refining brand positioning, brand identity and value propositions. Directed a marketing team of four employees and two outside agencies. Handled all budgeting and resource allocation priorities.• Spearheaded analysis and recommendation to optimize marketing across all channels, leading to doubling of marketing revenue and 39% increase in ROI• Led new product development, go-to-market strategy and launch, increasing sales volume and more than doubling profit margin over similar product offerings• Implemented customer experience improvements that raised NPS by >20% in under a year• Compiled and analyzed extensive datasets and market research to create and maintain detailed customer personas and derive valuable customer insights• Collaborated with web team to develop email/SMS opt-in incentive, which resulted in over 15,000 subscribers, millions in revenue and improved match rates for conversion tracking• Partnered with SEO agency to add 3,575 cumulative first-page ranking keywords• Increased flagship brand’s organic reach by >29%

Oversaw e-commerce channel, including content, design and development teams. Researched, monitored and reported on the competitive landscape, consumer trends and consumer insights.• Orchestrated the development of formalized brand guidelines, which drastically improved consistency across departments, teams and agencies• Reduced costs by increasing efficiency through improved project management• Restructured pricing strategy and improved channel integration to advance uniformity across channels and enhance the customer experience• Collaborated with ERP programmer to automate much of the routine work required for pricing updates, product management updates and revenue reporting• Established a unified system to standardize and ensure consistency of product SKUs, which increased efficiency and simplified reporting and SKU rationalization

Oversaw marketing and brand strategy and directed implementation, including hiring and managing a team of high-performing contractors. Analyzed and managed department budget and A&P budget.• Leveraged various strategies to increase in-person attendance by more than 36% (pre-Covid)• Employed primary market research, performance tracking and data analysis to identify marketing channels with the highest ROI to optimize resource allocation and advertising spend• Managed campaigns with engagement rates more than 120% higher than the industry average and spearheaded successful rollout of SMS marketing channel• Expanded social media following (by 2,383% a/o October 2020) and increased new website users (by more than 132% a/o October 2020)• Created and implemented strategies that led to an increase in YoY contributions during the height of the Covid pandemic

Drove brand uniformity to ensure messaging was consistent across the organization and reflected broader strategy. Oversaw all major marketing initiatives and marketing collateral.• Collaborated with outside agency and internal teams to orchestrate successful rebrand• Decreased costs of key branded collateral by over 55% via outsourcing and price negotiations• Supervised high-priority project to design and construct product displays, from conception to completion, meeting a tight deadline

Clarified positioning and value propositions, and developed marketing strategies for a portfolio of brands.• Headed highly regarded website rebuild, which delighted prospective customers and vastly improved the customer experience• Increased revenue by designing and implementing an innovative referral marketing program targeting new customers

Founded and led a small marketing agency.• Worked with a variety of B2C and B2B brands, including e-commerce apparel and CPG, consumer services firms and nonprofits to create and capture value• Collaborated with clients to refine brand strategy to catalyze growth

• Utilized data to segment voter population• Designed and implemented marketing strategy• Ensured consistent communication of messaging

• Personally recognized by CEO for outstanding performance• Worked with customers to organize high-quantity orders• Assisted in the training of newer employees