Andy Haas Email & Phone Number

• Overseeing consumer products, focusing on product innovation and positioning, crafting marketing strategies, and building brand equity. Leading a team dedicated to creating value for the consumer.
• Increasing revenue by leveraging consumer insights to create value
• Responsible for P&L across all consumer products
• Leading cross-functional teams to successfully develop and launch new products

West Chester, OH, US

• Created and implemented marketing strategy and marketing plans, including refining brand positioning, brand identity and value propositions. Directed a marketing team of four employees and two outside agencies. Handled.
• Spearheaded analysis and recommendation to optimize marketing across all channels, leading to doubling of marketing revenue and 39% increase in ROI
• Led new product development, go-to-market strategy and launch, increasing sales volume and more than doubling profit margin over similar product offerings
• Implemented customer experience improvements that raised NPS by >20% in under a year
• Compiled and analyzed extensive datasets and market research to create and maintain detailed customer personas and derive valuable customer insights
• Collaborated with web team to develop email/SMS opt-in incentive, which resulted in over 15,000 subscribers, millions in revenue and improved match rates for conversion tracking

West Chester, OH, US

• Oversaw e-commerce channel, including content, design and development teams. Researched, monitored and reported on the competitive landscape, consumer trends and consumer insights.
• Orchestrated the development of formalized brand guidelines, which drastically improved consistency across departments, teams and agencies
• Reduced costs by increasing efficiency through improved project management
• Restructured pricing strategy and improved channel integration to advance uniformity across channels and enhance the customer experience
• Collaborated with ERP programmer to automate much of the routine work required for pricing updates, product management updates and revenue reporting
• Established a unified system to standardize and ensure consistency of product SKUs, which increased efficiency and simplified reporting and SKU rationalization

• Oversaw marketing and brand strategy and directed implementation, including hiring and managing a team of high-performing contractors. Analyzed and managed department budget and A&P budget.
• Leveraged various strategies to increase in-person attendance by more than 36% (pre-Covid)
• Employed primary market research, performance tracking and data analysis to identify marketing channels with the highest ROI to optimize resource allocation and advertising spend
• Managed campaigns with engagement rates more than 120% higher than the industry average and spearheaded successful rollout of SMS marketing channel
• Expanded social media following (by 2,383% a/o October 2020) and increased new website users (by more than 132% a/o October 2020)
• Created and implemented strategies that led to an increase in YoY contributions during the height of the Covid pandemic

• Drove brand uniformity to ensure messaging was consistent across the organization and reflected broader strategy. Oversaw all major marketing initiatives and marketing collateral.
• Collaborated with outside agency and internal teams to orchestrate successful rebrand
• Decreased costs of key branded collateral by over 55% via outsourcing and price negotiations
• Supervised high-priority project to design and construct product displays, from conception to completion, meeting a tight deadline

Cincinnati, Ohio, US

• Clarified positioning and value propositions, and developed marketing strategies for a portfolio of brands.
• Headed highly regarded website rebuild, which delighted prospective customers and vastly improved the customer experience
• Increased revenue by designing and implementing an innovative referral marketing program targeting new customers

• Founded and led a small marketing agency.
• Worked with a variety of B2C and B2B brands, including e-commerce apparel and CPG, consumer services firms and nonprofits to create and capture value
• Collaborated with clients to refine brand strategy to catalyze growth

• Utilized data to segment voter population
• Designed and implemented marketing strategy
• Ensured consistent communication of messaging

Atlanta, GA, US

• Personally recognized by CEO for outstanding performance
• Worked with customers to organize high-quantity orders
• Assisted in the training of newer employees

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts (B.A.)