• Responsible for developing the communication strategies that will address the objectives and needs of clients, specifically across Direct Line Personal Lines and Direct Line for Business• Liaise with BD and wider team to ensure high quality, effective strategies and media plans are planned and delivered on time, working on a variety of campaigns from ATL/brand planning and launches through to direct response and always-on communications • Managing senior client relationships and being… Show more • Responsible for developing the communication strategies that will address the objectives and needs of clients, specifically across Direct Line Personal Lines and Direct Line for Business• Liaise with BD and wider team to ensure high quality, effective strategies and media plans are planned and delivered on time, working on a variety of campaigns from ATL/brand planning and launches through to direct response and always-on communications • Managing senior client relationships and being the key contact for internal buying and implementational teams, creative agencies and media owners• Taking an entrepreneurial approach to identifying new areas for additional client income, i.e., new media innovations, reporting improvements, bespoke measurement solutions, etc.• Responsible for three media planners in the team, owning their client and personal development, i.e., regular performance reviews, organising their training, workshops, etc.• Taking an active approach to new business and participating in new client pitches Show less

• Strategically planned digital display, video, social & PPC campaigns for Tier 1 cross-channel accounts, such as Warner Bros, William Hill, Diageo, Screwfix & B&Q• Ability to liaise with the Client Service Director & Delivery Leads to ensure strategic direction translates to execution, such as timings, budget breakdowns, justification of channel selection, identification of key consumer groups, & implementing a measurement framework• Led the strategic media planning & buying for… Show more • Strategically planned digital display, video, social & PPC campaigns for Tier 1 cross-channel accounts, such as Warner Bros, William Hill, Diageo, Screwfix & B&Q• Ability to liaise with the Client Service Director & Delivery Leads to ensure strategic direction translates to execution, such as timings, budget breakdowns, justification of channel selection, identification of key consumer groups, & implementing a measurement framework• Led the strategic media planning & buying for programmatic only accounts, including Diageo & B&Q, which included overseeing client relations, as well as coordinating external agencies and internal media teams to provide a smooth transition from planning to activation. • Built strong relationships with the client, key technology partners such as Google’s DoubleClick stack, Amazon, Social partners, VOD Broadcasters, as well as wider media buying agencies like PHD, Wavemaker, Carat & Vizeum • Executed strategic digital media plans in line with client objectives but also complement their wider ATL activity (i.e., TV, OOH, Print, Radio).• Conducted internal research through 3rd party sources (i.e., Mintel, TGI, Hitwise) as well as media owners (i.e., Facebook, Google, Amazon) to collate market & consumer insight to support and justify media laydown.• Analysed previous campaign performances to develop strong strategic media plans, as well bring new strategic ideas & technology partners to the table, i.e. content partnerships Show less

• Acquired strong knowledge of the current programmatic media landscape, such as digital marketing methods & technologies, DMP activation, audience/contextual targeting, dynamic & rich media creative as well as key performance metrics.• Executed programmatic display & VOD campaigns against client briefs, such as Warner Bros theatrical releases & HBO home entertainment.• Built strong relationships with key digital publishers and partners to negotiate the best buying rates whilst deliver… Show more • Acquired strong knowledge of the current programmatic media landscape, such as digital marketing methods & technologies, DMP activation, audience/contextual targeting, dynamic & rich media creative as well as key performance metrics.• Executed programmatic display & VOD campaigns against client briefs, such as Warner Bros theatrical releases & HBO home entertainment.• Built strong relationships with key digital publishers and partners to negotiate the best buying rates whilst deliver client bespoke PMP & PG deals.• Liaised with the paid social team to integrate and activate client briefs through key social platforms such as Facebook, Instagram, Snapchat & Twitter.• Ability to drive strong digital results through in-campaign optimisation, whilst report all key insights to clients in timely manner providing key takeaways that can be utilised in future campaigns.• Created best practice implementation between digital platforms team & the programmatic team, leading to timely activation of planned campaigns. Show less

• Coordinating, planning and researching for an interdisciplinary research project on social media spanning four different universities; Birmingham, Edinburgh, Northumbria and OU.• Collaborated with professional filmmakers and social media users to create short personal documentaries constructed entirely from social media data, focusing on digital identity. • Gathered data on audience perceptions of social media marketing, gaining insight into how users believe they are profiled via… Show more • Coordinating, planning and researching for an interdisciplinary research project on social media spanning four different universities; Birmingham, Edinburgh, Northumbria and OU.• Collaborated with professional filmmakers and social media users to create short personal documentaries constructed entirely from social media data, focusing on digital identity. • Gathered data on audience perceptions of social media marketing, gaining insight into how users believe they are profiled via digital channels.• Conducted and analysed qualitative data, such as interviews, questionnaires, diary studies, as well as observational methods.• Produced and presented academic papers on digital identity as well as online marketing and consumption at numerous esteemed marketing conferences around the world.• Research contributes to debates around social media, online consumption, digital marketing, and methodological innovations within social media practices. Show less

• Ability to sell and market the full media portfolio including London Underground, National Rail and Bus to corporate and independent clients.• Delivered all outdoor media requirements to the North London territory through both new business acquisition and client account renewals.• Used multiple insight tools such as Mintel, Mosaic & TGI to develop strong sales arguments & ensure effective campaigns were delivered to all clients.• Constantly achieved all KPI’s as well as monthly… Show more • Ability to sell and market the full media portfolio including London Underground, National Rail and Bus to corporate and independent clients.• Delivered all outdoor media requirements to the North London territory through both new business acquisition and client account renewals.• Used multiple insight tools such as Mintel, Mosaic & TGI to develop strong sales arguments & ensure effective campaigns were delivered to all clients.• Constantly achieved all KPI’s as well as monthly and yearly sales targets through excellent time management skills and strong determination and dedication.• Successfully pitched to direct clients at board level including CEO’s and Managing Directors as well as independent marketing agencies.• Utilised proficient face-to-face troubleshooting abilities when handling clients which facilitated the retention of all business accounts.• Identified opportunities for future growth by determining current level of service to the client and ascertaining future needs.• Able to liaise with all levels of management and departments of Exterion Media and delivered impeccable levels customer service to all clients internal and external. Show less