Andy Herron Email & Phone Number

Driving the growth and innovation for the MXnet AV over IP product line.

Spearheaded hardware/software development lifecycles & strategy for professional A/V solutions.Leveraged deep understanding of A/V technology to launch several solutions to market such as AV over IP encoders/decoders, conferencing PTZ cameras & unified communication products.Achieved a 30% YoY portfolio growth.Championed data-driven product development by performing voice of customer (VoC), market research & competitive analysis while aligning with technical feasibility to create an MVP (minimum viable product).Formulated detailed business case reports defining sales forecasts, product pricing models, revenue & profit targets. Product performance regularly exceeded targets by 15%.Established measurable Objectives and Key Results (OKRs) to evaluate the success of product initiatives in relation to the overall company/product strategy.Implemented a "software-first" strategy in product development, enhancing existing hardware products with new software features, minimizing the need for additional SKUs and reducing developments costs by over 50%.Developed software licensing models to maximize profit from software-enabled features, increasing profit margins by 20%.Fostered cross-functional teams by leading efficient meetings between engineering, design, marketing and sales.

Orchestrated the launch of over 40 Pro A/V products, with several earning awards for innovation and excellence. Directly responsible for a 20% YoY revenue growth.Directed company go-to-market strategies for video, audio and control solutions for various commercial A/V applications in hospitality, education, government & corporate verticals.Key stakeholder in the launch of the NetworkHD product line which is the highest revenue grossing product for the company.Provided leadership to a high-performing team of 5 product managers, guiding the technical direction of projects, and ensuring alignment with organizational goals and industry best practices.Acted as a subject matter expert, representing the company at industry conferences, trade shows, and customer meetings to promote brand awareness and drive sales.Developed and maintained technical user manuals, API documentation, and an online knowledge base for a suite of hardware & software products, improving user satisfaction by 20%.

Bachelor'S, Network And System Administration/Administrator

Ccna, Networking Administration