Reporting to the Managing DirectorTransitioned to Head of Development to address Mainline Menswear’s expanding eCommerce needs and to take over the management of the development team from the Managing Director. I’ve grown the team from four developers to a multidisciplinary group of 25, which now includes website, software, and app developers, IT professionals, UX designers, QA testers, and data analysts.As part of the Senior Management team, I work closely with the Managing Director and other key leaders to drive the overall business strategy.Key Responsibilities:Roadmapping: Collaborate with department heads, third parties, and stakeholders to create and implement a technology roadmap that aligns with the company’s revenue goals.Project Management: Oversee project management using JIRA to track tasks, bugs, and workflows. I also develop custom JIRA workflows that fit internal processes, ensuring efficient prioritization and management of the team’s workload.People Management: Empower the team by providing the resources and support needed for them to perform at their best, fostering a productive and innovative environment.Compliance: Ensure the business adheres to GDPR, PECR, and PCI compliance regulations, maintaining best practices and safeguarding compliance across the board.

Reporting to the Managing DirectorPromoted internally to Head of Marketing to support Mainline Menswear’s continued growth, I have expanded the marketing team from three to nine members. By closely monitoring custom-built reports, I’ve driven cost-effective growth across more than a dozen marketing channels, aligning efforts with the company’s broader strategy.Recognizing the need for additional leadership within the team, I trained and promoted a Marketing Manager from within, which allowed me to shift focus from day-to-day operations to a more strategic role. Tasked by the Managing Director with working on the business rather than in it, I now collaborate with key stakeholders to identify challenges and implement solutions across the company.Key Responsibilities:Marketing Team Leadership: Lead and manage the marketing team, working closely with the Marketing Manager and a team of seven channel-focused executives to ensure weekly KPIs are met.Strategy Development & Execution: Develop quarterly business objectives for the marketing department and oversee the implementation and execution of the overall marketing strategy.Forecasting & Reporting: Provide detailed forecasting and reporting for both the marketing and eCommerce departments, covering everything from channel cost analysis to projecting eCommerce EBIT for the fiscal year.eCommerce Department Creation: Established a dedicated eCommerce department with its own KPIs, focusing on conversion rate optimization, market growth opportunities, and in-depth business analysis.Project Management: Lead the company-wide implementation of various third-party solutions, ranging from CRM systems to eCommerce tools, while managing commercial agreements and forecasting potential ROI before finalizing decisions.IT & Development Oversight: Oversee the Development and IT teams, ensuring alignment with business goals and efficient execution of projects.

SEO-Friendly Content & Article Writing: I manage the creation of SEO-optimized content across the website, blog, partner sites, and content-driven pages to maximize Mainline Menswear’s visibility in search engines such as Google, Bing, and Yahoo. My focus is on ensuring the website ranks highly to drive traffic and increase sales.Blog Writing & Editing: In addition to SEO-focused articles, I write and oversee the publication of customer-friendly content centered around fashion trends, promotions, and site updates. These posts are crafted to engage readers while supporting the overall marketing strategy.Affiliate Program Management: I oversee the daily operations of the affiliate channel, aligning activities with the quarterly marketing plan. This includes managing key relationships with our account manager and high-volume affiliates. During my tenure, I led a platform transition and facilitated an eightfold revenue increase over five years while maintaining a low cost of sale to ensure profitability.Social Media Management: I handle the daily management and updates of key social media platforms, including Facebook, Twitter, and Google+. My role involves ensuring accurate representation of company information, adhering to social media policies, fostering positive interactions, driving sales, and addressing customer inquiries and complaints.

Contributing men's fashion orientated articles for publishing on the MenswearStyle website.

During my time at two fast-paced and diverse Woolworths stores, I took on a variety of responsibilities beyond my initial role as a Sales Assistant. These included:Customer Service: Managed customer inquiries, resolved issues, and handled complaints to ensure excellent service and satisfaction.Team Management: Supervised teams of 10 to 30 staff members, overseeing daily operations and ensuring smooth collaboration.Time Management: Organized staff rotas and prioritized tasks, ensuring efficient use of time and resources.Cash Handling: Managed cash floats, conducted banking, and processed stock orders with accuracy and accountability.Project Management: Planned and executed store events such as sales, promotions, and seasonal layout changes, ensuring the right team members with the appropriate expertise were available.People Management: Led recruitment, health and safety training, and staff development, motivating team members to excel in their roles.Stock Management: Ensured optimal stock levels, minimized shrinkage of perishables, and handled seasonal stock orders.Additionally, I was part of the management team for store refurbishments across North Yorkshire and was one of the youngest supervisors/assistant managers to be selected for fast-track management assessment.

Stock Replenishment, Cash Handling, Customer Service