Senior Digital And Customer Experience Analyst
CurrentResponsible for site-wide tagging of current and new websites within the organization.Act as subject matter expert for all digital tagging and analytics, with a particular focus on Google Analytics.Created Looker dashboards using custom metrics and tags for individual business verticals.Analyze customer behavior through combination of digital analytics as well as listening software and natural language processing programs (Qualtrics) attached associated with customer callsAided in creation and dissemination of customer satisfaction surveys and analysis of responses.Provide legal compliance team with needed metrics to ensure our performance falls within requirements.Transitioned, introduced, and familiarized Customer Experience team with Google Analytics 4 and what changes have been made.Work with third party vendors to track digital performance of app as well as introducing new features.Aided in the implementation and training into new analytics system.