Andy Johnson Email & Phone Number

Helmet House, 26855 Malibu Hills Rd, Calabasas Hills Ca 91301

• Developed and executed brand strategy in new Promotional category to increase brand awareness, brand position in-market, and sales.• Successfully developed and executed the launch of key products/categories for North America.• Drove a 40% increase in company revenue over a 3-year span (2020-2023), through line plan curation, inventory management, and distribution.• Managed and developed POP and Product Displays to expand brand visibility in a retail space. Overseeing design and production from concept to execution, ensuring objectives are attained on time and on budget.

Key career accomplishments:• Significantly contributed to driving exponential revenue growth at Cycle Gear, from $46 million in annual revenue (2003) to over $150 million in annual revenue (2017), supported by the successful planning and launch of over 50 events and 60 marketing campaigns• Boosted the number of high-profile brand-reinforcing Cycle Gear events from 2 per year (2005) to 18 per year (2019)• Inaugurated the strategic partnership initiative at Cycle Gear, personally identifying, shaping, negotiating, and closing 8 major partnerships in 4 years which have delivered double-digit increases in sales in targeted regions, as well as seven-fold growth in lead generation• Consistently set and broke major sales records at Cycle Gear across a 17-year career

Key accomplishment:• Co-created, launched, and developed (across 10+ years) highly successful national training programs for new Store Managers and District Managers that has helped boost revenue performance by its hundreds of graduates

Key accomplishments:• Created and implemented a “big box” retail strategy, launching a successful retail store concept featuring 5 times the square footage and a new pay/management structure that doubled sales in year one and drove 15%-20% YoY revenue increases since• Appointed to lead the “Spec-Ops” initiative, recruited and trained a team of 12 Store Managers whose mission is to turn around under-performing stores• Trained and developed District Management Team, creating a leadership culture focused on sales with a strong operational skill set

Marketing

Associate Of Arts - Aa, Liberal Arts And Sciences, General Studies And Humanities