Marketing Transformation And Governance - Senior Vice President
San Francisco, California, Us
I was promoted to lead a team of consultants in strategizing, planning, and implementing initiatives to control operational risk, enhance efficiency through automation, and improve processes within Marketing Execution. I managed initiatives impacting over 800 resources, addressing process gaps and eliminating inconsistencies across multiple business lines while ensuring stakeholder buy-in and cross-functional coordination. In this role, I redesigned and implemented large-scale initiatives that simplified and automated the marketing process lifecycle, strengthened control structures, and improved risk management. Additionally, I managed team operations for capacity planning, performance metrics, risk indicators, and expense savings, and led a high-performing quality control team to ensure flawless marketing list execution.