Andy Kaplan

Andy Kaplan Email and Phone Number

Senior Director of Global Marketing, CRRT & OST at Baxter International Inc. @ Baxter International Inc.
Andy Kaplan's Location
Greater Chicago Area, United States, United States
Andy Kaplan's Contact Details
About Andy Kaplan

A leader bringing dynamic and innovative Sales and Marketing expertise. Over 20 years of experience building, launching, boosting, and selling world class brands that deliver consistent and outstanding business results, and leading teams to overachieve on all goals of the business.

Andy Kaplan's Current Company Details
Baxter International Inc.

Baxter International Inc.

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Senior Director of Global Marketing, CRRT & OST at Baxter International Inc.
Andy Kaplan Work Experience Details
  • Baxter International Inc.
    Senior Director Of Global Marketing
    Baxter International Inc. Jun 2022 - Present
    Deerfield, Illinois, Us
    • Provide overarching leadership and direction for strategies, tactics and resource investment across the Continuous Renal Replacement Therapy (CRRT), Organ Support Therapies (OST), and diagnostics portfolios• Lead/coach/develop 6 direct reports and overall team of 8• Collaborate with cross functional core teams to develop and execute the 10 Year Innovation road maps across the CRRT, OST, and diagnostics portfolios• Support Global portfolio planning, including R&D innovation and acquisitions to drive strategic and financial goals of $800M+ business• Drive the cross-functional and cross-organizational delivery of the strategy and global product portfolio marketing plans, including value propositions, positioning, and segmentation• Collaborate to gain global alignment across the regions and functions to support launch excellence and commercial activities• Provide direction and oversight on research required and approach to collect, analyze and summarize data to drive market strategy across portfolio• Understand competitive and market trends to determine short and long term strategies for growth• Provide guidance on product launches for the respective portfolio and assess performance of each product launch• Oversee the development of value propositions which articulate clear, measurable and demonstrable benefits to target customers for the CRRT, OST, and diagnostics products• Provide oversight and direction on development of marketing campaigns across portfolio• Apply in-depth knowledge of the sales process to provide direction on development of valuable and impactful sales resources• Provide oversight of promotional channel strategies to maximize the overall value of portfolio; including communications strategy• Oversee pricing strategy across portfolio
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  • Baxter International Inc.
    Director Of Global Marketing, Continuous Renal Replacement Therapies
    Baxter International Inc. Apr 2020 - Jun 2022
    Deerfield, Illinois, Us
    • Provide overarching leadership and direction for strategies, tactics and resource investment across the CRRT portfolio• Lead/coach/develop 3 direct reports• Collaborate with cross functional core teams to develop and execute the 10 Year Innovation road maps across the CRRT portfolio• Support Global CRRT portfolio planning, including R&D innovation and acquisitions to drive strategic and financial goals• Drive the cross-functional and cross-organizational delivery of the strategy and global product portfolio marketing plans, including value propositions, positioning, and segmentation• Collaborate to gain global alignment across the regions and functions to support launch excellence and commercial activities• Provide direction and oversight on research required and approach to collect, analyze and summarize data to drive market strategy across portfolio• Understand competitive and market trends to determine short and long term strategies for growth• Provide guidance on product launches for the respective portfolio and assess performance of each product launch• Oversee the development of value propositions which articulate clear, measurable and demonstrable benefits to target customers for the CRRT portfolio of products• Provide oversight and direction on development of marketing campaigns across portfolio• Apply in-depth knowledge of the sales process to provide direction on development of valuable and impactful sales resources• Provide oversight of promotional channel strategies to maximize the overall value of portfolio; including communications strategy• Oversee pricing strategy across portfolio
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  • Sagent Pharmaceuticals
    Director Of Marketing, Biosimilars
    Sagent Pharmaceuticals Jun 2019 - Apr 2020
    Schaumburg, Il, Us
    • Executing all aspects of commercialization for Sagent’s initial biosimilar asset and orphan drug product, as well as future biosimilars and branded products • Developing pricing and contracting strategy, product positioning, and key communication strategies, including creation and implementation of all promotional marketing activities for all relevant market channels • Building and executing full brand plan(s) for biosimilar products and orphan drug product, including design and execution of relevant analysis and communication initiatives with HCPs, patient groups, IDNs, GPOs, payers, specialty pharmacies, and trade associations• Designing, implementing, and managing robust market analysis, market research, and competitive intelligence activities to cover relevant sectors of market• Creating short and long range sales forecasting for all products in Sagent’s Specialty Pharmacy business• Initiating, researching and developing business cases to assess opportunity of potential new products in business development deals
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  • Hollister Incorporated
    Senior Marketing Manager (Director), Us Ostomy
    Hollister Incorporated Apr 2017 - Jun 2019
    Libertyville, Illinois, Us
    • Led team of 7 (5 marketers and 2 Clinical Resource Managers) to run US Ostomy business, focusing on improving marketing capabilities and coaching and developing team members• Executed and directed all marketing efforts for $240M business and separate $6M business, including clinician marketing, consumer marketing, and digital marketing efforts • Built and presented annual marketing plan process, aligning key stakeholders and business partners, to ensure focused approach that maximized business results• Planned, developed, and delivered all content for US National Sales Meeting• Developed Ostomy strategic plan and presented to senior management including CEO and Vice-President• Managed Clinical Advisory Boards to gain insights used to develop marketing programs and materials
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  • Shire
    Associate Director, Us Cuvitru Brand Leader
    Shire Jan 2016 - Apr 2017
    Tokyo, Jp, Jp
    • Led all aspects of US new product launch achieving 272% of sales goal in first year• Developed brand positioning, creative campaign, core messaging, and brand plan for product launch• Created all materials for HCPs and significantly involved in materials for patients and nurses to support launch • Conducted both physician and nurse ad boards and patient market research • Developed content for launch meeting and presented to over 250 people• Identified need for free trial patient program to gain patient interest, improve adherence, and enhance the patient experience, developed programs, and launched to sales force, achieving 361% of enrollment goal • Conducted weekly calls with 10 customer facing teams totaling over 250 people, for three month period, to launch and roll-out all programs, marketing collateral, and training• Managed team of two marketing managers Awards• 2016 Marketer of the Year for Immunology Franchise• Winner of 22 separate awards for performance in 2016• Winner of Q3 2016 Life Without Limits Award for enhancements made to free trial program to improve patient experience • Winner of Q2 2016 Life Without Limits Award for success of free trial program
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  • Baxter International Inc.
    Us Payer And Channel Marketing
    Baxter International Inc. Feb 2014 - Jan 2016
    Deerfield, Illinois, Us
    • Developed, launched, and managed free trial patient program, including creation of all program collateral, achieving 170% of patient enrollment goal and 113% of patient infusion goal• Streamlined patient support program process to improve efficiencies, leading to 60% increase in product shipments and 200% increase in patient infusions• Recommended creation of, developed, and launched universal copay card program providing copay assistance to patients across all Shire Ig products, including development of all program collateral• Implemented company’s first payer contract granting exclusive access for Alpha-1 products on the managed care plan formulary• Managed three HUB and patient support programs responsible for patient starts and patient retention• Added two Specialty Pharmacies to limited distribution network and provided all training to prepare them to start new patients Awards• Winner of Q4 2015 Life Without Limits award for success of free trial program & contribution the program had for the overall business• Winner of Q3 2015 Life Without Limits award for creation and roll-out of free trial program • Winner of Q3 2015 US Immunology Marketing Cultural Values Award • Winner of June 2015 Hard Hat Award
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  • Baxter International Inc.
    Associate Director, Global Marketing, Immunology
    Baxter International Inc. Oct 2012 - Feb 2014
    Deerfield, Illinois, Us
    • Global brand leader for Gammagard Immune Globulin (Ig) portfolio, $1.2B biologic.• Developed, tested, and implemented messaging and tools to ensure brand preference by physicians, pharmacists, and public and private payers for Ig portfolio to increase differentiation and boost sales. • Created a worldwide initiative to increase awareness and treatment of Multifocal Motor Neuropathy (MMN), a debilitating neurological disease.• Owned the short and long term strategic planning process, including developing the global marketing plan, aligning key stakeholders and business partners, and coaching country teams to ensure a consistent approach that maximizes business results.• Developed KOL management and peer-to-peer programs, including a program to help increase MMN diagnosis, recorded live and broadcast to physicians in 20 different locations across the US.• Improved profitability by determining country allocations of product under severe supply constraints, based on analysis of price, volume, profit margin, market growth and country priority.
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  • Baxter International Inc.
    Senior Marketing Manager, Global Marketing, Immunology
    Baxter International Inc. Aug 2011 - Oct 2012
    Deerfield, Illinois, Us
    Led product enhancement initiatives for Ig portfolio of products, including the launch of a new indication in Neurology space. Developed marketing campaign and tools for Ig prouct in new indication to support launch.
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  • Baxter International Inc.
    Senior Manager, Market Research
    Baxter International Inc. Feb 2010 - Aug 2011
    Deerfield, Illinois, Us
    Directed all market research projects for BioTherapeutics division, including: segmentation, messaging, creative concept testing, buying process, sales aid testing, and tracking/equity studies.
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  • Baxter International Inc.
    Senior Manager Of Inside Sales
    Baxter International Inc. Aug 2005 - Feb 2010
    Deerfield, Illinois, Us
    Manage two different Inside Sales teams, each selling different products, totalling 11 Inside Sales representatives. One team consists of 7 representatives mostly selling to hospitals and the other consists of 4 representatives, mostly selling to doctor's offices.
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  • Sirius Laboratories
    Western Regional Manager
    Sirius Laboratories Feb 2004 - Jul 2005
    Managed eight pharmaceutical sales representatives across the western half of the country in a company that sold pharmaceutical products to dermatologists.
  • Sirius Laboratories
    Pharmaceutical Sales Representative / National Training Manager
    Sirius Laboratories Jun 2001 - Feb 2004
    Launched four dermatology products for start-up company in Illinois and Wisconsin territory, resulting in number one representative in all four product lines. Developed and maintained the company’s training program for new hires, educating and training all new employees regarding product knowledge, sales messaging, and territory management.
  • Janssen Pharmaceutica
    Pharmaceutical Sales Representative
    Janssen Pharmaceutica Mar 1999 - Jun 2001
    Toronto, Ontario, Ca
    Called on doctors and hospitals in the western suburbs to inform doctors about three different products and convince them to prescribe them to their patients.
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Andy Kaplan Skills

Product Launch Market Research Leadership Pharmaceutical Industry Marketing Sales Operations Pharmaceutical Sales Cross Functional Team Leadership Sales Marketing Strategy Management Market Analysis Healthcare Program Management Selling Product Marketing Strategy New Business Development Competitive Analysis

Andy Kaplan Education Details

  • Depaul Driehaus College Of Business
    Depaul Driehaus College Of Business
    Marketing
  • Indiana University Bloomington
    Indiana University Bloomington
    Psychology

Frequently Asked Questions about Andy Kaplan

What company does Andy Kaplan work for?

Andy Kaplan works for Baxter International Inc.

What is Andy Kaplan's role at the current company?

Andy Kaplan's current role is Senior Director of Global Marketing, CRRT & OST at Baxter International Inc..

What is Andy Kaplan's email address?

Andy Kaplan's email address is an****@****ter.com

What is Andy Kaplan's direct phone number?

Andy Kaplan's direct phone number is (224) 948*****

What schools did Andy Kaplan attend?

Andy Kaplan attended Depaul Driehaus College Of Business, Indiana University Bloomington.

What skills is Andy Kaplan known for?

Andy Kaplan has skills like Product Launch, Market Research, Leadership, Pharmaceutical Industry, Marketing, Sales Operations, Pharmaceutical Sales, Cross Functional Team Leadership, Sales, Marketing Strategy, Management, Market Analysis.

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