Search Engine Marketing Expert
CurrentOne of my key responsibilities involves managing AdWords campaigns for small and local businesses as well as large, enterprise-level organizations. This encompasses everything from macro-functions like analyzing conversion metrics to ensure a positive ROI, and also the more micro-functions like making bid adjustments, A/B testing, and keyword research. I am also responsible for handling certain SEO tasks to boost clients' organic presence. I also handle monthly reporting and meet with… Show more One of my key responsibilities involves managing AdWords campaigns for small and local businesses as well as large, enterprise-level organizations. This encompasses everything from macro-functions like analyzing conversion metrics to ensure a positive ROI, and also the more micro-functions like making bid adjustments, A/B testing, and keyword research. I am also responsible for handling certain SEO tasks to boost clients' organic presence. I also handle monthly reporting and meet with clients to discuss account performance and how it ties in to their business objectives. Show less