As the founder and artist behind Andy Kong Music, I’ve built a dynamic career that blends music production, strategic marketing, and a deep connection with my audience. From writing and producing original songs to managing my brand’s digital presence, I take an active role in every aspect of the business. Key contributions:• Songwriting & Production: Write, produce, and mix original songs for global distribution, in addition to producing and mixing tracks for various… Show more As the founder and artist behind Andy Kong Music, I’ve built a dynamic career that blends music production, strategic marketing, and a deep connection with my audience. From writing and producing original songs to managing my brand’s digital presence, I take an active role in every aspect of the business. Key contributions:• Songwriting & Production: Write, produce, and mix original songs for global distribution, in addition to producing and mixing tracks for various artists.• Audio-Visual Campaigns: Develop and execute engaging campaigns for social media to promote music releases and connect with fans.• Brand & Digital Presence: Oversee the growth of the Andy Kong Music brand, including maintaining a dynamic website, managing social media profiles, and running an online merchandise store.• Strategic Marketing: Lead marketing efforts with a focus on Instagram and Meta ads to increase brand visibility and audience engagement.• TV/Film Placements: Successfully secured multiple music placements across major networks, including CBS, NBC, FOX, and Netflix, with features in high-profile shows such as Love Island, The Rookie, Magnum PI, and Nancy Drew.• Creative Direction: Write, storyboard, direct, edit, and engineer original music videos and cinematic series, delivering a visual experience that complements my music. Show less

As Head of Marketing at Gifted, I led efforts to refine the brand, enhance customer experience, and drive business growth in the HR tech space. I managed the complete overhaul of the company’s website and integrated advanced data tracking to better understand user behavior. I also built strategic partnerships, optimized marketing workflows, and developed content that helped elevate Gifted’s presence. Some key contributions:• Website Overhaul & Analytics Integration: Spearheaded… Show more As Head of Marketing at Gifted, I led efforts to refine the brand, enhance customer experience, and drive business growth in the HR tech space. I managed the complete overhaul of the company’s website and integrated advanced data tracking to better understand user behavior. I also built strategic partnerships, optimized marketing workflows, and developed content that helped elevate Gifted’s presence. Some key contributions:• Website Overhaul & Analytics Integration: Spearheaded the complete redesign of the website, implementing Google Analytics, GTM, and GA4 to track and optimize the full customer journey.• Strategic Partnerships: Led partnership initiatives with HR tech companies, creating integrations that increased platform adoption and visibility.• Brand Development & Voice: Refined and expanded Gifted’s brand identity, ensuring consistent messaging across all platforms and aligning with customer needs.• Marketing Operations Optimization: Streamlined and consolidated marketing operations, including Figma projects, to improve team efficiency and collaboration.• Content Leadership: Directed content strategy and creation, producing high-impact materials that effectively communicated Gifted’s value to HR professionals.• Google Ads & SEM Execution: Managed and executed Google Ads campaigns, leveraging SEM strategies to drive qualified traffic and optimize ROI.• Event Strategy & Execution: Developed and launched Gifted’s presence at HR conferences and conventions, significantly boosting brand recognition.• Market Analysis & Campaign Launch: Conducted market research and launched targeted campaigns that elevated the gifting experience, generating stronger engagement. Show less

As Creative Director and Co-Founder of Ephany Creative, I played a key role in shaping the company’s creative direction, driving its growth, and fostering client relationships. I was involved in all aspects of the creative process, ensuring a seamless blend of strategy, design, and execution. Key contributions included:• Creative Leadership: Co-founded and directed over 150 video projects, guiding the creative process from concept to execution, ensuring high standards of… Show more As Creative Director and Co-Founder of Ephany Creative, I played a key role in shaping the company’s creative direction, driving its growth, and fostering client relationships. I was involved in all aspects of the creative process, ensuring a seamless blend of strategy, design, and execution. Key contributions included:• Creative Leadership: Co-founded and directed over 150 video projects, guiding the creative process from concept to execution, ensuring high standards of production, audio engineering, and editing for numerous Fortune 500 clients.• Client Relations: Built and nurtured relationships with clients, understanding their needs and delivering tailored solutions that aligned with their brand identity.• Brand Development: Defined and expanded the company’s brand and messaging, overseeing the design and content for the website and ensuring a consistent, cohesive presence.• Audio Engineering & Editing: Led all audio engineering, composition, and editing for commercial projects, including on-site recording, mixing, and mastering to ensure high-quality sound design.• Team Leadership & Collaboration: Managed a team of creatives, collaborating with client marketing, finance, and creative teams to meet project goals and deadlines.• Financial Management & Budgeting: Managed project budgets and resources effectively, delivering on time and within budget while maintaining creative integrity.• Process Improvement: Streamlined workflows and optimized production processes to scale operations and maintain high-quality outputs.• Business Growth & Talent Acquisition: Drove new business development and recruited talent, expanding the company’s portfolio and capabilities in a competitive market. Show less