Andy Kraus Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Palo Alto, Ca, Us

Santa Cruz, California, Us

Vernon Hills, Il, Us

Managed development of Microsoft CSP program by implementing go-to-market strategies and optimizing program updates to scale CSP products throughout CDW. Evaluated and disseminated key updates from Microsoft to CDW leadership by creating action plans that tracked impact on business with recommended next steps. Generated leads of over 5,000 customers and optimized demand by creating sales campaigns that focused on obtaining new customers and upselling current customers to higher-tier CSP products.• Educated CDW sales organizations on CSP value proposition by communicating how to integrate CSP products into customers’ buying cycles, effectively increasing usage and revenue by 26% and 104% year over year.• Launched new product offerings (CSP for non-profit, education, and Azure plan) by leading backbone operations, crafting marketing collateral, and enabling sales on benefits of program, leading to recurring revenue of $500,000-plus per month and over 100 new customers.• Created customized reporting on subscription performance and provided analysis to leadership that highlighted trends and impacted business, helping to replace manual effort that provided inaccurate results.• Led development and creation of e-mail marketing campaign that included mapping out and creating content sent to 5,800 customers.

Vernon Hills, Il, Us

Managed relationship between Plantronics, $60,000,000 partner, and CDW by developing go-to-market strategies that outlined target customer segments, products, promotions, pricing, and positioning, and completed launch plans. Led executive meetings and quarterly business reviews by analyzing partner results and strategizing on sales and marketing initiatives. Educated and supported sales and marketing organizations on Plantronics’ product line, as well as identified areas of opportunity to grow Plantronics’ business.• Drove revenue, profitability, and awareness for Plantronics while engaging CDW departments, resulting in 7% growth in revenue and 9% growth toward Plantronics’ reinvestment funds to CDW, which included over $300,000 in rebates.• Implemented sales-enablement campaigns for under-penetrated segments by reporting growth baselines and executing sales activities, such as training, target customer lists, and sales incentives, effectively increasing customer penetration by more than 400 customers year over year.• Optimized Plantronics’ e-commerce strategy, which grew select products 8% over previous year, by showcasing Plantronics’ ability to complete each collaboration solution.

Niles, Il, Us

Maximized response and ROI through effective planning and analyzing of customer purchases. Implemented direct-to- consumer marketing plans across various channels. Managed portfolio of products from 20 categories for over 100 products through development of marketing plans from customer segmentation and analysis of placement results.• Presented findings and recommendations on product category research to senior executives and product development team to enhance brand of product offerings, helping to develop new focal product category with over ten products created after presentation.• Delivered recommendations of similar product offerings to customers based on purchasing behavior, effectively increasing product sales and awareness 10% from previous year.• Delegated and proofed advertising campaigns while conducting follow-up on licensing submissions for several global brands.

Deerfield, Illinois, Us

Led development of internal product demonstration for Baxter’s new home HD system. Managed cross-functional team, R&D, sales training, and marketing to help with content development. Authored and edited scripts on product uses and benefits while communicating core marketing positions and messages. Trained internal employees to ensure understanding of scripts, as well as product features, to drive team success. Executed internal communications plan with creative agencies to complete marketing campaigns in preparation for product launch.

Lincolnshire, Il, Us

Developed communication plan based on significant customer needs sent to 23,000-plus customers. Created corporate templates and guidelines on Microsoft Office programs for internal usage, strengthening branding efforts. Administered 210 customer surveys regarding customer use of product features and data, discovering ways to increase customer satisfaction. Analyzed leads from international trade show of over 200 existing and potential customers with presentation to key stakeholders.