Andy Le Email & Phone Number

Westminster, Colorado, United States

I lead a talented nine-member, full-service communications team for Westminster. Perhaps in other organizations, this role would be called Chief Communications Officer or Communications Director. I’m responsible for celebrating the city’s successes and ensuring our community is aware of the city’s programs, services, and initiatives.

Westminster, Colorado, United States

Chicago, Il

Doing my part to strengthen public schools while recognizing I could never cut the mustard as a teacher. I lead a team of talented and passionate professionals who are responsible for everything from drafting remarks for our CEO to tweets for our district. Help lead strategy and messaging for a district of 360,000 students and 30,000 staff. My team was responsible for:Executive Communications - Ensure CEO and Chief Education Officer have briefing documents, remarks, talking points, and social media plan in collaboration with the Digital Communications team.Internal Communications - Ensure stakeholders receive high-quality communications free of jargon and accessible to a range of literacy levels. Digital Communications - Ensure the district is telling positive stories through blogs, social media, videos, and targeted email strategy.Strengthen district social media without paid advertisingIncreased followers by 154% or 131,319 followersIncreased engagement by 1,054% or 932,021 actionsIncreased impressions by 174.5% or 36,778,298 viewsDevelop editorial calendar, stock photography library, and increased email distribution list from 20,000 emails to 110,000 emails.

Chicago, Il

Establishing digital engagement strategy and metrics for Chicago Public Schools and its 600+ schools.

Washington D.C. Metro Area

As a political appointee of the Obama Administration, I led the Digital Strategy team and oversaw messaging, content development and digital engagement strategy at the Department. We're bringing together the Digital, Web and Studio teams under one umbrella and standing up a proper Digital team.The Digital Strategy Team currently oversees:Digital Engagement - Social Media, Blogs, Pitching New Media orgs, Internal consultants for all digital productsWebsite - CMS Migration, UI/UX, Establishing IA, AnalyticsBrand Management - Creating First Brand and Style Guide for US Department of Education, Building a Stock Photography and Video Library

Washington D.C. Metro Area

I formalized digital engagement strategy and analytics program at DC Water. I also co-led a social innovation program. • Developed Digital Engagement Strategy Guide• Established Analytics Program• Launched Twitter for Principal• @DCWater was named Best Twitter by Washington City Paper and Top 5 Local Twitter by Washingtonian Magazine.• Increased digital audience by 40%• Co-authored white paper on Social Innovation

Washington D.C. Metro Area

Developed and implemented digital engagement strategy and oversaw social media, email and SMS campaigns from the ground up and gained national attention for DC Public Schools.• Increased social media reach by 20,000% • Launched Verified Twitter for Principal (@hendersonkaya)• Launched first Instagram for a school district in the nation.• Led digital engagement training for staff and other DC government agencies• Led school level marketing and recruitment campaign including website development• Managed DCPS branding, photography and style guide• Member of crisis communications team and managed all digital channels during emergencies

Bachelor Of Arts (B.A.), Political Science And Government

Certificate, Executive Leadership