Ecommerce- Planning and providing a comprehensive marketing campaign for the clients- Identifying best sellers and maximizing sales across the client products- Ensure content for new products is uploaded on time- Deciding where to place the call of action to purchase an item on the platform- Spearheading different eCommerce projects across various parties including clients, vendors, logistic company, and internal staff- Ensuring that the platform delivers a great customer experience- Liaising with the inventory and purchasing teams for newly available stock to advertise- Completing monthly reporting of key KPIs and utilizing the platform analytics to improve business performance Develop an extensive understanding of customer's business needs and establish digital advertising solutions- Recommend a strategy for content development and digital marketing campaigns- Oversaw implementation and track results of individual campaigns- Calendar and ensure completion of weekly and monthly processes- Identify the best performing keywords and ad variance to maximize campaign performance- Refine expertise in digital marketing products including display ads, PPC, SEO, SEM, Google AdWords, Facebook ad manager, Xingtu platform, Ocean engine, etc. and its strategy- Create sales presentations for key target categories and accounts

- Build and execute both digital and offline strategy to promote BBPOS merchant services and to generate quality sales leads through events and online marketing campaign- Set up and optimize company pages within each platform to increase the visibility of company’s social content- Identify trends and insights, propose new and creative ideas to improve the usability, design and content of the website and social media channels- Monitor marketing budget and cost effectively to achieve the business goal- Responsible for art directing, storyboarding and message development for creative design work- Prepare marketing materials such as video, photo, eDM, leaflet, sales kits, etc.- Social media marketing, set-up, launch and manage LinkedIn and Facebook platform and generate 100 organic reach per post (10 times of the page follower) at the beginning stage- Define brand strategic plan for applying the BUD fund of ASEAN programme and successfully obtain HKD 670K funding from government to explore a new market in Singapore

ER Esports is an e-sport company integrating ER Academy, ER Games, ER Promotion and the ER competition coordinator. ER Esports targets to create collaboration between ER games and actual “real-life” sports and set to increase the scale of ER sports participation by embracing sports communities into the ER world.Professional ExperienceMarketing• Marketing Plan, work out a marketing campaign and event for ER Academy including online and offline channels• Monitor various lead generation channels to create a database of potential targetsBusiness Development• Explore new business partner and prepare proposal, business plan and presentation materials• Prepare timely market intelligence updates and reports to determine business growth potential

Advertising and brand management• Liaising with media agencies in formulating and devising effective outdoor media campaign to raise awareness and pull attention to the attraction.• Working independently with external design house and conducting a clear brief on develop key visual to ensure brand image consistence.• Post-campaign review - conducting customer survey and evaluating the result of each campaign. Giving suggestions and improvement plan on next campaign.Digital marketing and brand website management• Working closely with digital media agency in formulating and reviewing regularly on PPC plan to maximize exposure on digital platform in Hong Kong market.• Analyzing bi-weekly on the result of digital marketing plan and fine-tuning the plan to maximize the ROI• Reviewing weekly on Google Analytic report and giving suggestion on brand website to enhance the overall performance including traffic and online ticket sales.Joint Promotion• Initiated cross-over and joint promotion and events with premium brands to achieve both parties business objectives• Worked closely with joint partners to devise, propose and implement scalable, high impact joint promotion campaign, which aim at bringing the revenue growth of the attraction.

Project management, corporate website revamp• Defining project scope, setting up the timeline and breaking to different phases.• Improving corporate website interface which become more mobile friendly, and content evaluation.• Setting the benchmark on corporate website performance evaluation.

Product management• Marketing plan, work out a full year marketing plan and budget, include advertising, media, digital, event and after-sales service.• Liaising with advertising and media agency to design a full year campaign for promoting two products to consumer market.• Evaluation, monitor the performance of marketing campaign and regularly communicate with sales team.• Marketing research, work with research agency and conduct qualitative and quantitative research in Hong Kong and China market.Digital and social media marketing• Product website management, design new websites for promoting two products, and ensure the content aligned with our marketing message and selling points.• Conducting a social media plan, led a teammate to manage social media channels such as Facebook Page and YouTube.• Liaising with digital and social media agencies in formulating and reviewing regularly on digital and social media marketing plan to maximize exposure on digital platform and Facebook in Hong Kong market.Event management• Led our teammates to design, plan and implement public event at shopping mall, e.g. baby crawling competition, etc. and several seminar and workshop.Account servicing and business development• Identifying and approaching potential learning centre which interest in running learning centre• Giving regularly marketing support to existing learning centres to promote OUP’s product and achieving a win-win situation