Marketing Strategy Planning• In charge of marketing strategies planning for consumer electronics brands such as Turtle Beach（Gaming Headset）、MOKiN （USB Hub)、Oontz (Bluetooth speaker)、ViewSonic（Mouse and Keyboard）Marketing Project Executing• Develop and execute marketing strategies involved with SEO content writing and optimization, word-of-mouth marketing, influencer marketing campaigns, and advertising for consumer electronics brands.Marketing Communications• Collaborate with cross-functional teams including Product Manager, Visual Optimization Specialist, Supply Chain Manager, and Financial Manager to ensure the GTM strategy could be executed.

1. Formulated annual O2O marketing strategy and analyzed customer data through ERP system, implementing 2 membership campaigns, 1 product promotion and WOM campaign, designing 20+ advertising materials, raising monthly revenue by 300%, and attaining 880+ new memberships.2. Analyzed ads data and improved materials readability through A/B testing, combined with SEO and Google Analytics of the website, making 1.5 million profit through ads, 3 times better ROAS.3. Used only an 8,000 budget to complete the Corporate Identity System across the official website and social media within 3 months, which led to 1,000 followers growth on the official account.

1. Execute 60+ influencer marketing projects for FamilyMart、Logitech、 PChome、Line, NEXT BANK, etc.2. Managed over 24 million budgets, create more than 50 million public praise value across all projects for clients. 3. Analyze 80+ influencer marketing project data, and provide insights and strategies for the following campaign.

1. Initiate 3 different types of marketing strategies including EDM, word-of-mouth marketing, and social media marketing, successfully attracting 200+ new members to join.2. Using Google Analytics to analyze landing page and marketing performance, deliver 4 weekly reports to recommend for website and ads optimization.

Trained by a senior consultant of the Salesforce CRM system, construct 1 business proposal for an automobile company to apply and optimize the current sales system.

1. Translate and share 7 articles on global opportunities for youth in Taiwan, receive a totally of 1,916 reach throughout all of the articles2. Helping Skyline (the first global opportunities integration platform in Taiwan) to increase its brand awareness, through word-of-mouth marketing, and social media marketing.

1. Coaching, fan page operating, club promoting2. Training skills and concepts for competition3. 1x citywide winter league second place, Multiple times citywide league quarter, semi-final