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I am an experienced leader with a demonstrated history of successful, innovative proposition development in the communications industry.I have done this through focusing on customer needs and market insight to create market leading propositions and with multi-brand and channel go to market executions for the B2B market. Combining strong leadership and a results driven mindset I have developed high performing team environments to achieve stretching goals. CORE SKILLSETProposition strategy development and differentiated customer focused proposition creationGo to market strategies and executionHigh performance culture development & team leadershipCommercial impact assessment & recommendation for profitable growthSmall business champion and market segment expertise(20 years)
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Head Of Commercial StrategyBt GroupUnited Kingdom -
Commercial And Propositions DirectorBt Group Oct 2024 - PresentUnited KingdomCommercial and Propositions director for the Small and Medium customer segment in BT Business. Leading a team accountable for the 5 year commercial strategy and plan, creating a market leading value proposition addressing the needs of the customers within the segment and transforming the approach to base management tackling customer churn and value creation. -
Head Of Soho PropositionsBt Apr 2019 - PresentLondon, United KingdomResponsible for leading the BT and EE proposition development in the small business market. Leading a team of senior marketing managers in the creation of customer needs focused propositions across connectivity, voice, mobile and digital services portfolios.Delivering a differentiated propositions roadmap to achieve business outcomes and meet market challenges. Leading in the development of go to market strategies: developing marketing messages, USPs, launch plans, PR… Show more Responsible for leading the BT and EE proposition development in the small business market. Leading a team of senior marketing managers in the creation of customer needs focused propositions across connectivity, voice, mobile and digital services portfolios.Delivering a differentiated propositions roadmap to achieve business outcomes and meet market challenges. Leading in the development of go to market strategies: developing marketing messages, USPs, launch plans, PR and marketing, internal sales channel executions. Delivering a multi-million pound CAPEX budget with responsibility for business case development and senior stakeholder buy-in for all new proposition creation for the small business market. Show less -
Acting Head Of Sme Mobile PropositionsBt Apr 2018 - Apr 2019London, United Kingdom -
Senior Marketing Manager - Volume Mobile Propositions ManagerBt Sep 2011 - Apr 2018Bt -
Marketing ManagerBt Feb 2007 - Aug 2011
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Marketing ManagerBt Jul 2002 - Feb 2007
Andy Lorimer Skills
Andy Lorimer Education Details
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Ebusiness -
Retail Management
Frequently Asked Questions about Andy Lorimer
What company does Andy Lorimer work for?
Andy Lorimer works for Bt Group
What is Andy Lorimer's role at the current company?
Andy Lorimer's current role is Head of Commercial Strategy.
What is Andy Lorimer's email address?
Andy Lorimer's email address is an****@****ail.com
What is Andy Lorimer's direct phone number?
Andy Lorimer's direct phone number is (212) 750*****
What schools did Andy Lorimer attend?
Andy Lorimer attended University Of Ulster, University Of Ulster.
What skills is Andy Lorimer known for?
Andy Lorimer has skills like Telecommunications, Product Management, Mobile Devices, Product Marketing, Customer Experience, Mobile Communications, Multi Channel Marketing, Broadband, Marketing Strategy, Proposition Development, Marketing Communications, Email Marketing.
Who are Andy Lorimer's colleagues?
Andy Lorimer's colleagues are Ian King, Rob Johnson, Simon Founder, Joseph Moody, David Seddon, Claire Green, Ross Grant.
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Andy Lorimer
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