Business Director And Senior Product Marketing Manager
General Scanning
Watertown, Ma And Arlington, Ma
• Held P&L responsibility for 2 product lines, Industrial Laser Systems and OEM Optical Laser Modules, and led the marketing for the entire division.• Managed an organization comprised of a 9-person systems engineering development group, a product line manager, 2 application engineers, and a marketing communication associate. Executed the first media and trade show plan with advertising, brochures, and web site developed.• Worked extensively with a Munich (Germany) based development group to launch 8 new OEM products including an advanced software control package.• Led the drive into the industrial systems market with sales doubling over a 2-year period. For the OEM sector, created GMAX, General Scanning’s Multi-Axis Sub-Systems, with success achieved in the electronics, aerospace, paper/converting, medical, glass, decorative, and entertainment markets.