Andy Macfeate Email & Phone Number

Melbourne, Victoria

Melbourne, Victoria

Blonde Robot is an importer and distributor of professional tools for content creation, and consumer camera/consumer electronics brands throughout Asia Pacific.With warehouses in Hong Kong, Australia and New Zealand Blonde Robot has services over 1000 retail locations.Visit www.blonde-robot.com.au for more information on our brands.

Melbourne, Australia

Responsibilities• Lead and develop field sales specialists • Create and execute sales strategies to grow market share • Build and execute strategic joint business plans with national accounts• Channel stock management, forecasting, demand planning, sell in and sell through accountabilities• Trading terms negotiation• Trade spend accountability• Up skill retail staff in features and benefits via field sales team Achievements• Increased sell through market share with largest customer from less than 1% to 7% in 6 months • Grew overall market share from 6% to 11%• Initial strategy implementation resulted in orders in the first month larger than the total the channel had purchased for the previous 18 months• Won back and grew two larger accounts, resulting in additional 25% revenue• Increased ranging by over 120%

Responsibilities• Member of the Executive Leadership Team• Lead a team of 12, including 7 Area Sales Managers geographically dispersed across Australia, Customer Service Inbound Call team of 3 and National Accounts Manager• Total revenue accountability • Build solid industry relationships on trust, facilitating new product seeding efficiencies and competitive advantage• Accountable for all areas of the sales process including staff, budgets, forecasting, sell in, training, rebate negotiation and discount structuresAchievements• Attained 40% revenue growth with key brands year on year, whilst protecting required profit margins • Introduced key measurement and process tools, resulting in greater transparency and focus for the sales team and the wider business. • Co-lead the launch of a new range of product from a global supplier. Created the pricing, go to market and sell in strategies to ensure future success of the product range.

Altona North, Victoria

Responsibilities• Develop and implement strategic programs to increase market share and sales revenue in key categories• Develop strong upstream relationships with key vendors to ensure continued distribution rights and purchasing opportunities• Develop and maintain strategic downstream relationships with key retailers• Develop new product ranges• Coach and guide sales team of eight to execute product sales strategies• Market segmentation and product alignment, pricing and positioning• Develop and deliver highly effective product training programs Achievements• Increased market share of key product from 6% to 12% in 15 months• Developed online training program• Promoted to National Sales manager

Responsibilities• Day to day management of the marketing team, including setting KRAs and KPIs and staff development.• End to end strategy and development of marketing plans. • Manage all Search Engine Marketing. Achievements• Assisted in the implementation of three new online verticals.• Integral team member for the development of the SEO strategy for the online verticals.• Successfully grew print circulation year on year by over 12% and maintained the number one position for one of the titles. • Reduced distribution cost by over a quarter of a million dollars per year without decreasing sales volumes in first month in the role.