Andy Marker Email & Phone Number

Kirkland, WA, US

Bellevue, WA, US

Bellevue, WA, US

• Work as an SEO evangelist to share best practices and insights across the business to drive organic growth
• Democratize marketing performance data and share insights with stakeholders
• Manage technical SEO processes, tools, and best practices

Bellevue, WA, US

• Create sales leads from demand generation content optimized for search engines (SEO)
• Analyze web traffic to measure content performance and discover optimization opportunities
• Research new SEO strategies including structured data, SERP featured snippets, and backlink opportunities

Great Falls, Montana, US

• Manage website analytics, search engine optimization (SEO), and content management using Google Marketing Platform and DNN content management system (CMS)
• Write business cases for new projects after evaluating project goals, costs, and ROI before gathering executive sponsorship and allocating resources for the project’s execution
• Encourage company culture changes by educating stakeholders on project and process management methods and incorporating them with existing Agile and Waterfall methods
• Gather requirements for project documentation in order to track success criteria and manage stakeholder expectations
• Foster collaboration between cross-functional teams, vendors, and executives
• Analyze and evaluate vendor solutions and their impacts to clients and internal teams in order to create a better client experience

London, GB

• Responsible for content management, managing editorial schedules, and analysis reporting for B2B clients on behalf of the marketing agency
• Enable to-partner and thru-partner marketing campaigns through the development of thru-partner marketing campaign assets
• Add value to client programs by tracking content engagement trends and planning marketing campaigns to boost web traffic and generate demand
• Managed content and email newsletter development targeting internal teams as well as their partner B2B audiences
• Drive marketing asset development and coordinate stakeholder reviews in order to meet event-driven deadlines

Mclean, VA, US

• Managed the planning, execution, and analysis of 24 annual cross-sell email channel campaigns
• Begun marketing new flagship financial advice products and drove 29% of the business’s lead generation to-date through the cross-sell channel
• Defined customer segments using past test results and response data
• Managed the execution schedules and resources for email and web-based campaigns
• Through creative testing and target segmentation improvements, the channel saw a 159% lift in new account acquisition year-to-date from direct-response marketing
• Responsible for risk management and documenting quality assurance, execution processes, and annual process metric tracking

• I worked across departments including with Product Management, Marketing, and Customer Service. My projects included:
• Writing and editing copy for over 200 FAQs, Knowledge Center articles, and web-based tools
• Reviewing third-party vendor content and matching it to brand voice
• Suggesting and implementing new products to improve customer experience
• Working with Compliance department in order for content to meet FINRA standards
• Assisting customers placing orders and managing accounts via phone, email, and online chat