Vice President, Product Development
Reston, Virginia, Us
Championed data-driven innovation in new product development and alliances to capture new revenue sources, expand firm diversification, and propel profitability. Owned P&L, restructured business models, and coordinated firm-wide strategic initiatives. ► Drove revenue growth and maintained profitability for the school-focused marketing service (GMASS). Owned P&L propelling revenue growth from -5% to $4M (+25%) in just two years by strengthening and evolving the business model, opening new markets, and promoting better results for 600+ clients. ► Transformed struggling products by injecting value, evolving products, designing new marketing materials, and fostering new strategic partnerships. Resuscitated a marketing service losing -5%/year to generating 12% with an additional margin improvement of 20%.► Launched a “common” letter of recommendation by teaming with 12 top programs to resolve low application rates and simplify the B-School application process; owned client outreach, investigation, analysis, design, implementation, adoption, and integration.► Introduced the Executive Assessment currently growing at 200% with gross margins of 80%. Directed build-out from creation of new registration and score-reporting platforms to new capabilities, vendor selection/contract negotiation, KPIs, and program management.► Led development and relaunch of a test preparation product suite to meet the needs of the next-generation GMAT exam. Delivered $2M+ in new revenue generating capabilities, user-focused UX design, business model analysis, and development/testing leadership.► Directed the development and introduction of the GMAC Reflect™, a digital, web-based soft skills assessment and development platform that won HR Executive Magazine’s Product of the Year award in 2013.