Andy Mccallum Email & Phone Number

Hertford

London, United Kingdom

Responsible for the creation and implementation of strategy and revenue forecasting I manage the classified advertising sales team selling in to Grand Designs, Good Homes and Gurgle magazines and work collaboratively with Grand Designs Live and Ideal Homes Show exhibition teams to ensure revenue opportunities are maximised. I recruit, train and develop sales staff and lead by example in identifying and delivering improvements in customer service and revenues through a proactive and focussed attitude. I have initiated a package of measures that will lead and have led to improvements across accounts and production; identified shortfalls in digital advertising opportunities and worked with technical team to create/redesign aspects of the sales collateral. I have also increased year on year print advertising revenues since starting at Media 10.

Watford, United Kingdom

During this time I worked for my wife to assist in setting up her travel franchise for Not Just Travel. This involved creating and implementing a sales plan, networking and generating leads, social media marketing and development of the CRM.

Harrow, United Kingdom

With a budget revenue responsibility of £6.5m per annum I led and managed three sales teams within RCNi: Classified Advertising, Display Advertising and Institutional Sales, totalling 14 staff. I regularly presented to and negotiated with the UK’s largest NHS and non-NHS healthcare providers, advertising agencies, pharma and consumer brands.Tasked with growing RCNi in the UK and internationally I oversaw forecasting and budgeting for the sales department and worked with other departments to ensure a cohesive approach to business development. I informed sales strategy and plans through effective use of data and analytics to track performance, drive velocity of the sales pipeline and accurately report on sales performance to the wider business.I managed the sales strategy and performance of UK’s highest circulating paid-for nursing publication, Nursing Standard, along with a suite of specialist nursing journals and was responsible for the budgeting and financial performance of classified and display advertising departments and for the flat plan of the RCN Bulletin (circulation 430,000 named nurses).I planned and managed the sponsorship sales for the prestigious awards event, RCNi Nurse of the Year Awards, as well as eight high profile, award-winning nurse recruitment events, RCN Bulletin Jobs Fairs. I won the tender for and successfully hosted the 2016 Chief Nursing Officer Summit on behalf of NHS England, a 3-day conference with keynote speaker, the Secretary of State for Health, Jeremy Hunt.I drove sales for the digital platforms of RCNi: rcni.com, rcnbulletinjob.co.uk, nursingstandard.com and all specialist titles’ associated websites to deliver consistent growth. I recruited and trained a new institutional sales team and generated and executed a sales strategy for the launch of RCNi Learning and RCNi Portfolio. I also developed proposals and business cases to inform the development need of new products, services and solutions to meet client needs.

Harrow, United Kingdom

I managed and trained a team of six selling across the portfolio of RCN Publishing as noted above and was responsible for consistently exceeding budgeted revenues through own and team sales activities, which included presenting advertising solutions to and negotiating rates with advertising agencies, NHS Trusts and all private healthcare providers.I researched, developed and launched lucrative new revenue streams including Top 10 Jobs, a digital vehicle emailed to 380,000 nurses; several new recruitment fairs in Manchester, Birmingham, Glasgow, Leeds and west London; Jobs Extra, a bi-weekly nursing jobs publication mailed to 350,000 nurses, and improved sales collateral on rcnbulletinjobs.co.uk. In 2006 I led the launch of the highly successful rcnbulletinjobs.co.uk and effectively managed and interfaced with the web-design company and online project team at all project stages to ensure consistency of message.During my tenure I increased the RCNi advertising market share from 15% to over 75% against Nursing Times.

Harrow, United Kingdom

Assisting in the management and development of the classified sales team, I also managed all NHS Trust and advertising agency accounts within the London area. I was responsible for daily and monthly reporting to the classified sales manager regarding the performance of the portfolio of nursing magazines, trends in the market and staff performance.During this period I developed and launched the RCN Bulletin magazine which is still Europe’s highest circulating trade publication with over 430,000 named recipients. I also instigated a CRM that was adopted by all sales staff.

London, United Kingdom

I handled the accounts of advertising clients for a large portfolio of magazines including Computing, Network News, Informatics and Accountancy Age and assisted with new staff training and report compilation for senior management. I completed the DIPIDA sales training course as well as undertaking negotiation training and presentation training.

Bachelor'S Degree, Combined Honours, Economics, 2.2

2 A Levels And 10 Gcses