Provide dedicated account management for sourcing technology products associated with a variety of B2B channels including Employee Onboarding, Broadcast, Photo, Lighting, Motion Graphics, Audio, IT, Drones and more. Offering sales, service support, project planning and technical expertise. Let creative teams focus on creating while improving procurement efficiency and mitigating company risk utilizing multiple distribution networks.Exceeded annual sales quotas with double digit growthClients include: Google, Red Bull Media, Hasbro, Chevron, Charter/Spectrum, Jacobs Solutions, SpaceX, Church of Jesus Christ (formerly LDS), Neuberger Berman and many more.

Developed content for company website, advertising campaigns, sales staffs, distributors and vendors including: product channel positioning statements, sales and trainings guides, advertorials, videos, FAQs and customer support “How To” application documentationAttended trade shows as product specialistConducted product presentations and trained domestic vendor sales staffsAided R&D with product QA and development recommendations

Managed quality of “PRO” product web merchandising assets including copy, layout, specifications and accessoriesCreated appropriate product subcategories for improved website navigationPartnered successfully with buyers and vendors to produce sales promotions for e-commerce website, social media feeds and WordPress postings accessible to customers and sales associatesDeveloped online content for House of Worship buyers guideWrite conversational technology product reviews for Sam Ash PRO Spotlight pages Managed studio development project for technology vendor training including custom copy and videosCreated product landing page content for product promotionsCoordinate promotion schedule between buyers and marketing department

Managed Product Category with a budget in excess of $3 millionCoordinated product development, roll-out and marketing strategies with other international Roland global joint venture companiesCreated marketing promotions, sales and training guides for field representatives, custom product point-of-purchase displaysDeveloped monthly reports on focus product sales and activities, inventory assessments, competitive products and programs, market situation, sales problems and countermeasuresDeveloped and reviewed positioning of copy for advertising, product press releases and new product informationProvided annual sales forecast and department budget for US marketTraveled extensively throughout the U.S with District Sales Reps for dealer trainings and clinicsSupported dealers and customers on-site and through online application GoTo Meeting

Co-developed layout and wrote copy for the B&H Pro Audio catalog which was distributed to over 500,000 customers, resulting in over 20% growth for the 40 million dollar departmentCoordinated with department buyers to produce custom copy and layout for Pro Audio catalog contributing to consecutive years of department growthCreated competitive bids and supported sales for Government, Education and Non-For-Profit institutionsWrote web copy for all Pro Audio product categories including Audio Interfaces, Speakers, Mixers, Microphones, Keyboards and other key category productsProvided clear understanding of product technologies to clients during industry trade shows

Successfully grew sales and dealer network through targeted marketing, training and service toolsLeveraged product technology knowledge to coach and mentor dealer sales associates, improving brand loyalty and understanding of competitive market analysisHelped develop exclusive dealer pricing structuresWorked industry trade shows as District Sales Manager and Product ConsultantPromoted from Northwest District Sales Manager to West Coast Regional Sales Rep

Pro Audio Sales and MarketingManaged the Pro Audio and Recording departmentSet company sales records for consecutive years during employmentDeveloped point-of-purchase merchandise displays for increased product exposure and improved customer interactionTraveled to industry trade shows as product buyer