Andy Merida, Wset Ii Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Serve as a Local Brand Advocate:Act as a primary representative of the brand in the local market, building and maintaining relationships with key targeted accounts to drive brand awareness and loyalty.Brand Activation & Education:Lead efforts to educate both trade partners and consumers about the brand, ensuring they understand its unique qualities and how it can elevate cocktail experiences.Cultivate Brand Affinity:Foster strong brand connections by influencing how consumers and trade partners engage with the brand, encouraging trial and repeat usage.Drive Trial & Awareness:Focus on driving product trial and increasing awareness through targeted activations and outreach, particularly within key cross-cultural accounts and subchannels.

Greater Los Angeles, California, United States

Develop and maintain relationships with key chain personnel at store level to:· Provide added value to our top selling stores· Improve our brand’s visibility and raise the profile of our portfolio within the trade and consumers• Generate incremental distribution and sales volume for our portfolio through mutually beneficial sales programsManage the Distributor’s Chain Merchandising Division by:· Developing and maintaining a productive and professional rapport with all levels of the division · Establishing clear goals and expectations, monitoring results, and delivering on key business objectives· Conducting performance reviews and establishing clear cadence of communication centered around accomplishments of our key programs and initiatives

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Los Angeles Metropolitan Area

-Developed and cultivated relationships with over 125 accounts across the San Fernando Valley, Santa Clarita Valley, Antelope Valley, as well as Ventura County.-Managed, trained, and developed a team of Chain Sales Merchandisers that over saw multiple accounts-Kept open communication with Chain Sales Merchandisers to make sure we plan and execute daily and weekly focuses established by upper management and myself-Provided consisten and regular communication to team through weekly meetings and working alongside merchandising professionals-Fostered and strengthened work relationships with Chain Grocery District Management to capitalize on potential sales opportunities-Work with upper management utilizing sales reports/projections to maximize on trends and forecast future opportunities -Utilized supplier relations at the store level to increase brand recognition by flooring eye-catching multi-brand displays-Improved rapport with retailers and sales personnel through participation in food/wine and industry related events

Santa Barbara County, California, United States

-Oversaw 20 established chain grocery accounts-Established and nurtured relationships with retailers-Introduced new items, as well as achieved 100% distribution-Drove wine and spirit sales through displays and promotion of product with use of POS etc.-Searched and accomplished new sales opportunities within each account-Ran the first survey through territory in over 5 years