Andy Miller Email and Phone Number

I am accountable for delivering research for the 2nd largest media agency in the UK across a range of private and public sector clients, acting as the main client contact for BMW, the Greater London Authority (GLA) and Transport for London (TFL)I manage and mentor junior members of the team, helping them develop their research and broader project management skills, from costing and pricing projects, to writing proposals, to analysis and reporting.I deliver research across the following areas:- Advertising effectiveness- Brand tracking- Social marketing campaign evaluation (across owned/earned/paid media)- Search keyword analysis- Ad-hoc projectsI am an expert in using a range of data sources to deliver across these areas, including:Primary research:- Social media - paid, owned and earned analysis using a range social tools inc. Crimson Hexagon, Sysomos, SocialBakers, Twitter Analytics, Facebook insights- Search - keyword analysis using Google Adwords, Google Analytics, Hitwise- Survey - Momentum (Wavemaker's purchase journey solution) and ad-hoc projectsSecondary research:- Mintel, Foresight Factory, Kantar Media TGI, Kantar TNS Connected Life (and others)I also work closely with our Innovation team to develop new, or enhance existing research products, including:- Writing business cases to get development time approved- Defining scope of work- Briefing developers on development requirements- Conducting user acceptance testing

I currently work in the Global Innovations team at Kantar Insights, and am accountable for the development and commercialization of new data analytics across the organisation, with a focus on social media and search data.Responsibilities include:- Leading cutting edge R&D initiatives- Consultant to Fortune 500 clients and Kantar Insights local markets- Storytelling using traditional and new data sources- Development and scaling of commercial offers/strategies globally- Evaluation and integration of third party suppliers that meet commercial and strategic needs- Collaboration on the above points across the Kantar and WPP network.Technical expertise:- Knowledge and experience using/evaluating multiple social listening platforms: including Netbase, Brandwatch, Crimson Hexagon, Synthesio- As well as other social data providers, such as Datasift, KBM, GNIP- Covering a range of social channels, including Twitter, Facebook, Tumblr, Instagram.- Knowledge of and experience using/evaluating crowd-sourcing providers- Knowledge of and experience using/evaluating text & image analytics providers- Knowledge of and experience working with Google AdWords data- Knowledge of and experience using data visualisation tools such as Gephi

I am responsible for the integration of social data into the TNS offer, which includes:- Developing best practice ways of working with social data- Infusing social data into the current product portfolio- Building capability to deliver these products across all markets by running training- Evaluating potential suppliers by managing/running global pilot studies

I am responsible for the development and delivery of the TNS Shopper offer to client, which includes:- Development of TNS core shopper offer - Connected Shopper- Delivery of Connected Shopper studies and workshops in over 5 markets- Ongoing client contact for major client accounts - Development of databases for global clients - synthesising insights across hundreds of studies- Driving capability to deliver shopper projects across TNS markets by running training and providing on-going project support