Andy Mosier Email & Phone Number

Evansville, Indiana Area

Specializing in strategy development and execution particularly with data driven businesses and categories, solving complex business problems, horizon scanning and competitive business analysis as well as crisis management direction.

Mead Johnson Nutrition

Executive Leadership Accomplishments:• Played a pivotal role in successfully transitioning direct to consumer, digital marketing, e-commerce and customer care capabilities during the RB acquisition.• Successfully led Mead Johnson through 2 North American crises and numerous local issues.• Developed content and led quarterly Demand Creation Leadership team meetings in which strategic direction and execution priorities for next quarter were set.• Assessed organization’s structure and capabilities as Interim Vice President of 450+ member Medical Sales Force making comprehensive recommendations that were successfully implemented.• Member of US Operating Committee: reviewed business results, set strategic direction and allocated resources for US business.Executive Marketing Accomplishments:• Oversaw a second successful transition of the MJN database to a new vendor. This time designed to create a new global data structure and unified global data platform. • Developed and managed the direct to consumer marketing program, Enfamil Family Beginnings, consistently viewed as top program in industry generating between 10-12 point share lift among participants. • Established objectives, organizational capability and provided resources to drive annual e-commerce sales beyond $13M with a 5-year 20% CAGR.• Established marketing analytics group capable of high-level statistical data analysis and sophisticated modeling which created an infant birth model resulting in shifting resources to alternate business drivers and increasing A&P investment $10 million to drive market share.• Led divestiture of pediatric pharmaceutical product eliminating impaired asset charge for organization resulting in cost avoidance of over $2 million in addition to gaining significant revenue from transaction. • Gained alignment between WIC bids and long-term strategy up through the Sr. VP, Bristol Myers. Won 100% of bids identified as target states resulting in $1 billion plus sales.

Winner of 2 President’s Awards - WIC Business Team Bidding Strategy & Cafcit AcquisitionWinner of numerous Excellence in Action and On-the-Spot Awards

Evansville, Indiana Area

Establish strategic direction and guide daily activities for Direct to Consumer Marketing, Digital Marketing, Customer Care, Consumer Database Management and Packaging Label Development & Approval. Also served as the Crisis Management Manager for North America.

Associate Director, Consumer Marketing Operations 2009 – 2011Establish strategic direction and guide daily activities for Consumer Relationship Marketing, Digital Marketing, Customer Care, and Direct to Consumer Advertising.

Established strategic direction and guided daily activities for Consumer Relationship Marketing, Digital Marketing, Marketing Analytics, Demand Management, Customer Care, and Direct to Consumer Advertising.

Directed all activities of the US WIC business. Analyzed, established and recommended bids for National WIC contracts covering 48-55% participants representing over $1 billion of retail sales.

Directed marketing activities of Institutional (Hospital, Long-term Care and Home Health) Products marketing team responsible for line of Disease Specific and Standard tube feeding products.

Senior Manager, Children’s Category Marketing & Consumer Vitamins Marketing Director, Business Intelligence, Strategic Planning & External DevelopmentManager, Process Engineering

Cincinnati Area, Ky

Food Division, Winton Hill Technical CenterResearch and Development Engineer, Food Process Development