Andy Neumeier Email & Phone Number

Powell, Oh, Us

United States

Manage outbound licensing programs for Procter & Gamble’s powerhouse brands.

Marysville, Ohio, United States

• Managed 3 direct reports and new business ventures for Scotts® and other house brands• Set strategy, prepared bids, and managed launches for Lawns, Gardens, & Controls Private Label• Rapidly developed and test launched Scotts® Lawn Paint new product concept in under 2 months• Partnered with outside brands to identify and strategize new whitespace opportunities for Scotts®

Marysville, Ohio, United States

• Managed 2 direct reports and the largest Ortho® controls product portfolio at $140M+ in sales• Launched Home Defense Max Indoor & Bed Bug which drove record-breaking +48% sales growth• Winner of 2020 Scotts Miracle-Gro Best New Product Launch for Ortho® Home Defense Max Indoor• Brand team lead for Marcom and Packaging + Applicator evolution for entire controls team• Filled Indoor Bug pipeline with over a dozen product, packaging, and applicator launches in 5 years• Multiple presentations to CEO, COO, and Board Members for Home Pest Innovation Pipeline

Marysville, Ohio

• Managed 2 ABMs and one of the largest product portfolio at SMG with over $0.5B in invoiced sales• Launched first-ever Indoor Potting Mix that addressed the #1 consumer complaint of fungus gnats• Nominated by peers and selected as finalist for Best New Launch for Miracle-Gro® Raised Bed Soil• Brand rep for Tournament of Roses sponsorship: Rose Parade Float, Post Parade, & Retail Program• Quadrupled off-shelf soil pallet bridge placement at Lowe’s using strategic selling approach

Kettering, Oh

Binders & Accessories Role: September 2014 – August 2015• Remotely managed Wilson Jones® binders and accessories product marketing team in Chicago, IL• Led the development and implementation of U.S. binder marketing / business plan• Initiated deep-dive competitive analysis to assess product specs for cost-out project• Developed corporate product line as well as key account-specific opportunities for all channels• Launched new Mead® branded binder line for store tests at Target• Represented school and binder businesses on customer merger team for Staples / Office Depot• NOTE: The above role was added to the School Channel Marketing role (described below) in September 2014School Channel Marketing Role: December 2012 – August 2015• Led product marketing team of up to 10 employees in Kettering, OH office• Developed, sourced, and presented new products (over 2000 SKUs) and promotions to customers• Managed key accounts: Walmart, Target, Office Superstores, Drug Stores, Dollar Stores, & Club Stores• Promoted key brands: Mead®, Five Star®, Trapper Keeper®, and licensed school products• Partnered with P&G to develop cross-company promotion opportunities for back-to-school season• Represented school marketing business on customer merger team for Office Depot/OfficeMax

Sidney, Ny

• Relocated to Sidney, NY office to run product and brand marketing team of 8 employees• Created brand and business strategy plans and gained alignment from key business stakeholders• Participated on integration team for relocating the Day-Timer® business from PA to NY facility• Conducted consumer, shopper, and design research studies for planning product categories• Formulated new cohesive business and brand strategy for the dated planning goods category

Kettering, Oh

• Led strategy development for gaining share at Walmart in planning and organizing products• Successfully placed new Mead® and Cambridge® branded planning and business note-taking products• Increased product line profitability while bringing foreign-sourced goods back to U.S. manufacturing• Developed and led customer presentations to Walmart merchants and leadership

Kettering, Oh

• Developed and launched new products for decorative home & office corporate lines• Managed account-specific development and launch of products at Walmart, Sam’s Club, and Costco• Assisted sales force in retail buyer meetings to present products and consumer insights• Partnered with Better Homes & Gardens® and Real Simple® to create licensed organization products

Kettering, Oh

• Arranged pagination and oversaw creative development for Gifts & Stationery catalog• Created sketch drawings for new product concept sheets for vendor quoting and sampling• Performed retail audits and competitor analyses to aid in new product development and innovation• Assisted marketing managers and director in developing presentations for key customers

Master Of Business Administration (M.B.A.), Concentration In Finance, Overall Gpa: 3.74

Bachelors Of Science In Business, Major: Marketing, Minor: Management, Overall Gpa: 3.84

Activities and Societies: Student Ambassadors Study Abroad Program – Germany, Raj Soin College of Business Marketing Department Student.