Lead the development and creation of scaled retail directives for Nike’s APLA market. I manage our relationship with the Nike APLA Stores Marketing group, attending weekly creative reviews and taking new project briefs. I manage project timelines, internal and external creative reviews, and assume senior designer responsibilities. Our primary work is to adapt Nike Global creative campaigns to the APLA market for in-store initiatives. Our process is collaborative as we work closely with the Nike Global Creative Team. We are responsible for ensuring that our adaptations adhere to the original direction and intent so that Nike retail initiatives are cohesive with other territories. Additionally, we perform photoshoots at the Nike Retail Lab for visual merchandising teams to create instructional directives for stores and creative quarterly recaps for the APLA Stores Marketing group to socialize work in the organization.

As a freelance graphic designer I work diligently to bring my client's creative vision to life. I spend time getting to know and understand their core values in order to help them best represent themselves visually. Some of my clients include Umbrella Realty Group, Avery Iskra Events, LaunchNet Marketing, Operation Ward 57, American Dental Industries, Advanced Dynamo Industries and The Hooping Body.

As an Integrated Designer, I was responsible for the following:Executing fully integrated campaigns, including print, email, digital, social, and broadcast TVWorking with creative teams to champion brand guidelinesDevelop concepts and execute work for new assignmentsDeliver final artwork files for print and/or digitalWork with internal team, account, and creative to ensure continuity of delivery within agreed timeframes and to high standardsWork with clients to ensure their briefs and amendments are interpreted and executed accuratelyAs an Integrated Designer at Oliver Agency, I have had the opportunity to be a part of in-house design teams at Adidas, Unilever, Philips, and 7-Eleven.

As a graphic designer, I worked on the North American Brand Design team. In this role, I designed for everything from DTC in-store to ecomm, paid social, and digital. I worked with clients including Nordstrom, Dick's Sporting Goods, Academy, Amazon, and many more. I also had the pleasure of working on many brand activations on the Adidas campus.

As a graphic designer for Sustainable Business and Innovation, I was responsible for helping tell the story of Nike’s sustainability efforts to internal and external business partners. By communicating an open, honest, and accessible narrative, I was able to help stakeholders understand what SB&I does and how the group was tracking towards its goals in the area of sustainability. Less is more is the name of the game. Every day my team worked to get people thinking about sustainability and understand Nike’s impact through compelling presentations and visuals. I primarily worked with the business integration team on projects related to Nike Grind and Reuse-A-Shoe; programs dedicated to recycling factory waste (apparel/footwear) and post-consumer apparel and shoes. These programs are real-life, tangible ways that consumers can experience Nike’s efforts toward a more closed-loop model.

Managed the in-store marketing calendar of promotions, including production and procurement, for the North American outlets. Developed holistic, cross-functional marketing strategies to communicate with consumers utilizing in-store signage. Created window display graphic strategies that work in all 100 outlets across North America. Managed all graphic needs for new store openings. Project managed store repairs pertaining to graphics. Developed and delivered the new signage kit used in all North American outlets. Design and develop recap decks for the socialization of completed projects.

Designed seasonal print and digital product presentation directives for Nike global categories. Regularly interacted with clients for art direction and design reviews. Managed photography post-production for multiple categories to meet deadlines. Performed post-production and photoshop image manipulation for use by Nike global categories. Prepared large format graphics for print and managed installations at the Nike World Headquarters sports center.

Design and maintain client websites and social media accounts. Create online promotions including newsletters and email blasts. Schedule social media posting and track success rates. Maintain continuity of client's brand image.

Managed and maintained global digital assets for Nike.com. Oversaw long-term projects from start to finish including managing the replacement of assets with expiring model contracts. Processed image requests for various Nike brands including Nike Golf, Nike Lab, Global Football, Basketball and Training. Retouched product photography on short notice to meet launch dates.

As a shop technician I designed and installed electrical systems (12v, 110, 240), specialized medical and dental equipment and media solutions in mobile environments. I developed an online photo documentation system to improve customer service efficiency as well as maintained photographic records of vehicle builds. To increase build consistency I wrote and designed a vehicle equipment installation guide. This guide provided step by step instruction with photos which would allow anyone with basic mechanical knowledge to complete an installation.

Design and print custom t-shirts using direct to garment printing as well as vinyl transfer.

Managed page layout, photography and graphics creation of assigned stories and ads. Developed and maintained the identity and brand of the magazine. Prepared digital proofs for press. Built and maintained the online presence of the magazine.